the Brand Management community of East Africa

AIG Uganda adopts Chartis as new identity

Wed, 04 Nov 2009 09:12:00 +0200

Chartis is the new name for the local subsidiary of insurance firm American International Group (AIG) in Uganda. The new identity which is derived from the Greek word for map, “underscores AIG's 90-year history as a successful global pioneer of insurance in various parts of the world,” according to Alex Wanjohi, MD, Chartis Uganda.
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The head, heart and hand of branding

Thu, 15 Oct 2009 11:45:00 +0200

The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility.
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10 flying banners for less than US$2 a day!

Wed, 30 Sep 2009 13:35:00 +0200

When you next think about buying branding equipment, work out the REAL COST of the investment by working out how long the products will last divided by the cost.
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HKLM rebrands Mawalla Advocates

Mon, 21 Sep 2009 07:21:00 +0200

HKLM Cape Town have developed a new corporate identity for Tanzanian attorneys/advocates, Mawalla Advocates. The project included creating the brand strategy, new brand identity and visual language with applications to new stationery, a corporate brochure and signage with future roll-outs including a new website and environmental branding principles.
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Six key steps to succesfully branding your next event

Tue, 25 Aug 2009 17:11:00 +0200

Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers.
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Country branding for unity and growth

Wed, 19 Aug 2009 10:13:00 +0200

The current political standoff and intolerance is threatening to erode the major economic gains that Kenya has achieved over the past five years. Not only is the situation affecting logistics within the country, it is also affecting our hard-earned international image.
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Stanbic Bank moves forward, closer to customers

Tue, 18 Aug 2009 10:05:00 +0200

Stanbic Bank Uganda has changed its slogan - “Inspired. Motivated. Involved”, to “Moving forward” in a bid to recognise its customers and serve them better. The bank made the change last week in Kampala, making Uganda the third nation in which the new tagline has been adopted.
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Domain names registration: SA doing well

Thu, 30 Jul 2009 08:09:00 +0200

When it comes to the issue of registering domain names South Africa is doing well, with some 60% of the continent's total of registered domain names. The rest of Africa, more than 50 countries, shares the continent's other 40% of about a million top level domains.
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Launch of fourth annual Makhulu Polane design competition

Wed, 15 Jul 2009 09:33:00 +0200

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent.
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Manufacturers of slimline lightboxes and snap frames

Mon, 08 Jun 2009 16:33:00 +0200

Display Mania has recently started producing slimline lightboxes.
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