The Branding community of East Africa

Safaricom educates consumers about M-Shwari

Tue, 21 May 2013 12:40:00 +0200

Kenyan-based Safaricom, an integrated communications company in Africa with over 17 million subscribers, has selected a Z-Card to educate its consumers about its banking offering, M-Shwari.
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Alliance Media awarded Superbrand status

Wed, 15 May 2013 12:24:00 +0200

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
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Launch Factory new appointment

Tue, 09 Apr 2013 10:47:00 +0200

With a strong presence in seven African countries, our award-winning Branded Content Division is rapidly expanding and creating new opportunities for advertisers to allow brands to connect with their targets and reach their strategic goals. The Branded Content division offers clients specialised services to produce the best 360-degree content, with the best talent and distribute it through the most appropriate channels.
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Get entries in now for Loeries

Thu, 04 Apr 2013 10:04:00 +0200

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
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PRAU Excellence Awards announces winners

Mon, 25 Mar 2013 11:17:00 +0200

Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
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Tigo listed among top social brands on Facebook

Tue, 19 Feb 2013 10:48:00 +0200

Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands.
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
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Easy-Up Cost-Effective Gazebo

Fri, 25 Jan 2013 09:41:00 +0200

There's no need to compromise on quality when it comes to the Right Stuff range of gazebos. Our new Easy-Up Cost-Effective Gazebo continues this tradition of high quality outdoor branded products which offer not only superior design and finish, but also competitive pricing, not to mention the ease-of-use.
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