The Branding community of East Africa

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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The mind of a Kenyan shopper

Mon, 12 Dec 2011 16:00:00 +0200

It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
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Apex Communications Ltd becomes Apex Porter Novelli

Wed, 07 Dec 2011 12:09:00 +0200

Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli.
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Time to rethink Kenyan radio

Mon, 05 Dec 2011 13:45:00 +0200

Let's be honest, the glory days of Kenyan radio are behind us. What we have now is pure experimenting based on research and market forces. Segmentation is the in thing today.
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Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

Wed, 23 Nov 2011 13:04:00 +0200

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners.
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Z-Card launches in Kenya

Thu, 13 Oct 2011 10:19:00 +0200

After entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd, Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-Card Kenya as its PocketMedia hub for East Africa on Tuesday 11 October 2011.
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Politicians' words can damage nation brand

Thu, 29 Sep 2011 13:29:00 +0200

"Every time politicians open their mouths, whatever they say has the potential to market or de-campaign their countries," Zimbabwe deputy prime minister Arthur Mutambara said, speaking at the Brand Africa Summit today, Thursday 29 September 2011, at the Sandton Convention Centre in Johannesburg.
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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Brand Africa Forum to present first Brand Africa 100 awards

Thu, 15 Sep 2011 14:25:00 +0200

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
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London based PR agency to market Kenyan tea

Wed, 10 Aug 2011 12:08:00 +0200

In a strategic bid to further enhance awareness on the distinct Kenyan tea attributes in the international markets, the Tea Board of Kenya (TBK) has retained Phipps PR, a food and drinks public relations agency to handle its publicity brief in the United Kingdom.
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