the Marketing Consultancy community of East Africa

The head, heart and hand of branding

Thu, 15 Oct 2009 11:45:00 +0200

The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility.
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Ethiopia unveils rail plans

Mon, 15 Jun 2009 15:03:00 +0200

The Ethiopian government has unveiled plans to construct an extensive railway system in a bid to improve transportation.
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The secrets behind investing in Kenya

Fri, 27 Mar 2009 10:28:00 +0200

The search for South African companies to invest and grow their business in Africa continues to gain momentum, with Upbeat Marketing now focusing on Kenya. SA company operating in 13 African countries including Kenya, Blue Financial Services, was invited to the Intra-Africa Business Breakfast held in Sandton on Thursday 26 March 2009, to share its experiences with those who aspire to expand their business in East Africa.
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African airline wins 2008 Brussels Airport Marketing Award

Fri, 31 Oct 2008 13:25:00 +0200

Ethiopian Airlines has been awarded the 2008 Brussels Airport Marketing Award by the Brussels Airport Company as well as the 2008 Best Airline in Africa Award in Network and Connection.
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Equity Bank ready to take on Uganda

Mon, 30 Jun 2008 13:10:00 +0200

Less than 10 years ago, multinationals dominated Kenya's banking sector. Many Kenyans were unable to access banking services because they could not meet the minimum bank balance. That was until Equity Bank came into the market and revolutionalised the sector.
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Unrest affects Kenya Airways

Mon, 11 Feb 2008 10:56:00 +0200

This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest.
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China, Malawi establish diplomatic ties

Wed, 16 Jan 2008 10:19:00 +0200

China and Malawi established diplomatic relations from December 2007, the Chinese Foreign Ministry announced in Beijing on Monday, 14 January 2008.
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Ethiopia makes millenium marketing move

Mon, 23 Apr 2007 17:26:00 +0200

Ethiopia is building its positive image by promoting the nation’s upcoming millennium celebrations at several American cities this year.
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