The Marketing & Media community of East Africa

Experiential Marketing - the contagious idea

Wed, 22 May 2013 09:34:00 +0200

Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home.
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Safaricom educates consumers about M-Shwari

Tue, 21 May 2013 12:40:00 +0200

Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari.
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Inaugural MEF Connects for mobile industry leaders

Mon, 20 May 2013 13:34:00 +0200

MEF, the global community for mobile content and commerce, have announced the inaugural MEF Connects Kenya event for mobile industry leaders in Kenya. The pan-African business partnering event will be held at the Sankara Hotel on the fringes of East Africa Com on Wednesday, 22 May 2013.
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Digital mag focuses on boosting farming

Mon, 20 May 2013 11:58:00 +0200

The May issue of Food Processing Africa takes a look at boosting farming in east Africa, product opportunities in Angola along with trends and insightful new products.
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Kenya engineering university students to recieve free software

Wed, 15 May 2013 15:22:00 +0200

The Kenya section of the global Institute of Electrical and Electronic Engineers (IEEE) has confirmed continuity of a partnership with Microsoft under which a wide selection of software is provided to IEEE student members and graduate student members for free.
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Alliance Media awarded Superbrand status

Wed, 15 May 2013 12:24:00 +0200

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
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Orange African Social Venture Prize returns in 2013

Tue, 14 May 2013 21:05:00 +0200

Following on from the success of the first two programmes run in 2011 and 2012, Orange, the telecommunications corporation, has launched the third Orange African Social Venture Prize. The project promotes social innovations in support of developments that use Information and Communication Technologies (ICTs).
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Ugandan journalists blocked from reporting at airport

Tue, 14 May 2013 14:20:00 +0200

A number of Ugandan journalists were blocked by security forces from accessing the national airport at Entebbe to cover the return of an army officer, General David Sejusa (formerly Tinyefuza) who sparked off a controversial debate in an alleged ploy dubbed 'The Muhoozi project' in which the president's son, Muhoozi Kainerugaba, would ascend to the presidency. However, General Sejusa - who is the coordinator of intelligence services did not return as expected, due to unknown reasons.
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Kenyan banks to migrate to EMV Chip cards

Tue, 14 May 2013 13:31:00 +0200

The effort by card industry stakeholders pushing the adoption of EMV Chip and PIN cards by Kenya banks has received a boost after Kenya Bankers Association (KBA) which had earlier issued a guideline for compliance to the standard for ATMs, supported the campaign urging banks to also issue consumers with EMV Chip and PIN cards.
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Initiative to create digital jobs in Africa

Tue, 14 May 2013 11:02:00 +0200

Dr. Judith Rodin, president of The Rockefeller Foundation, on Monday, 13 May 2013, launched a new foundation initiative that will focus on Africa's youth and employment, Digital Jobs Africa.
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