the Marketing community of East Africa

Madagascar leases out half its arable land

Fri, 21 Nov 2008 11:11:00 +0200

South Korean firm Daewoo plans to grow maize on one million acres of land in Madagascar. The firm will pay nothing for the lease of the land. The Indian Ocean island will gain employment opportunities and infrastructural developments from Daewoo's 99-year lease of 1.3m hectares. Read full story... | Send to a friend

Retailer launches Christmas consumer promotions

Thu, 20 Nov 2008 12:15:00 +0200

Despite the global crunch that has seen a drastic reduction in consumer spending, retail supermarket chain Nakumatt has launched a R3m (KSh30m) Christmas season rewards program that will run for two months. Read full story... | Send to a friend

Product placing Kenyan tourism industry

Thu, 20 Nov 2008 10:36:00 +0200

It was delightful to read in one of our common dailies, the Daily Nation, about how the corprate players in Kenya have come to see sense in product placement and sponsorship on popular TV shows. Read full story... | Send to a friend

AIRCOM provides network optimisation tools to MTN Uganda

Tue, 18 Nov 2008 13:37:00 +0200

AIRCOM International, an independent network planning and optimisation consultancy, announced on Tuesday, 18 November 2008, that it has signed a deal to deliver network optimisation tools to MTN Uganda. MTN continues to deploy GSM network infrastructure across Uganda and now provides mobile coverage to over 150 cities, towns and villages across the country. Read full story... | Send to a friend

Fraud: Citibank experts to probe Ethiopian national bank's security code system

Tue, 18 Nov 2008 11:04:00 +0200

Experts from Citibank, the New York-based banking giant that recently was swindled of 27 million dollars from the Ethiopian National Bank's US account, have scheduled to visit the National Bank of Ethiopia (NBE) within the next few weeks to verify NBE's SWIFT security code system through which the two banking entities have been communicating. Read full story... | Send to a friend

Mobile game now with added football community SMS feature

Mon, 17 Nov 2008 18:48:00 +0200

Starfish Mobile Nigeria has teamed up with Zain, a major mobile Telecommunications company, to launch the latest football community mobile news alert feature based on the top European teams. Read full story... | Send to a friend

Effectively manage internal communications throughout the African continent

Mon, 17 Nov 2008 10:54:00 +0200

When organisations deal with staff compliments of several hundreds across different countries on various levels of hierarchy and from different cultures, educational background, language preferences and demographics, effective internal communication becomes a major challenge. Read full story... | Send to a friend

Portable Event Advertising Bin

Mon, 17 Nov 2008 10:48:00 +0200

When it comes to event advertising, the "accessory" has now become the "necessity." In the past, the traditional event bin was an after-thought, a branding accessory which took a back seat behind the banners and flags, which always held centre stage when displayed at public functions. Read full story... | Send to a friend

Airlines increase flights from Entebbe

Mon, 17 Nov 2008 09:04:00 +0200

Growing demand by Ugandans and international travellers is driving more airlines to Entebbe International Airport. Read full story... | Send to a friend

Mobile-XL, Cellulant launch XLBrowser in Kenya

Fri, 14 Nov 2008 11:52:00 +0200

LOS ANGELES: Mobile-XL announced on Thursday, 13 November 2008, that its XLBrowser will be released to Cellulant's Kenyan-based customers. Starting November 14, download links for the XLBrowser will be sent to 200,000 Cellulant customers via SMS. Read full story... | Send to a friend