the CRM community of East Africa

Conexus paves the road for automotive sales and service standards in Africa

Tue, 03 Jun 2008 16:11:00 +0200

Conexus, a leading outsourced call centre company, has successfully extended their capabilities across Africa, having completed a challenging multi-country project. The venture into the continent continued when Conexus was tasked with implementing a large-scale customer satisfaction study for a leading, international automotive client in African countries. Read full story... | Send to a friend

Press harassment hinders Niger's development, watchdogs warn

Wed, 16 Jan 2008 07:32:00 +0200

Press freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world. Read full story... | Send to a friend

Post Bank to improve banking in Uganda

Mon, 26 Nov 2007 12:02:00 +0200

Post Bank Uganda has entered into an agreement with Map International, the New York based multi-dimensional financial systems that link consumers, merchants, banks, mobile operators and service providers to deliver modern banking services throughout the country, particularly in rural areas. Read full story... | Send to a friend

Innovation is alive and well and living in loyalty programs

Fri, 09 Nov 2007 13:35:00 +0200

Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones. Read full story... | Send to a friend

When someone telephones your company...

Fri, 07 Sep 2007 07:45:00 +0200

Do they get a response that encourages them to stay – or are they driven towards your competitors? How your staff talks to people who call can attract – or repel – those people. And that means a better business, or a failing one. Read full story... | Send to a friend

Pumping up sales through potent promotions

Fri, 31 Aug 2007 12:07:00 +0200

Moving forward successfully into the future, today's retailers must vary the types of the promotions they offer, to maintain a high level of consumer satisfaction toward their brand. Read full story... | Send to a friend

Small businesses get access to banking

Wed, 21 Feb 2007 20:46:00 +0200

In Kenya, as in many African countries, major banks prefer to deal with ‘big’ clients and ‘small’ clients experience great difficulties in obtaining access to banking services. One bank in Kenya has set out to change this, however, and this could have long-term benefits for advertisers and marketers. Zipporah Musau and Kwamboka Oyaru report. Read full story... | Send to a friend