The Sales community of East Africa

The mind of a Kenyan shopper

Mon, 12 Dec 2011 16:00:00 +0200

It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
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AccessKenya realigns marketing strategy to target youth

Tue, 15 Nov 2011 10:50:00 +0200

AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year.
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MTN-TransferTo partnership well underway

Mon, 14 Nov 2011 12:15:00 +0200

TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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DHL Express launches campaign across Africa

Thu, 20 Oct 2011 12:03:00 +0200

The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video]
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Kenya's Zuku TV targets 100 000 Ugandan viewers

Fri, 30 Sep 2011 12:09:00 +0200

Zuku TV, a consumer brand of the Wananchi Group has an ambitious plan to register 100 000 subscribers in Uganda in the next two years.
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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SanDisk shows growth in Middle East and Africa

Fri, 09 Sep 2011 09:22:00 +0200

Driven by the high mobile phone penetration rates and a growing appetite for flash-based storage devices in Africa, SanDisk, the manufacturer of flash memory cards, reports that there has been between a double and triple digit market growth in the Middle East and Africa (MEA) so far this year.
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Unemployment, inflation worries hit consumer confidence

Thu, 27 Jan 2011 11:00:00 +0200

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
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Training essential in IT sales environment

Wed, 29 Dec 2010 16:25:00 +0200

I am a good example of a connected, discerning customer who already has done most of his research even before entering a store and I usually shop around looking for the best deals from different vendors. Therefore, I was armed with all the information I needed and I knew the different offerings from the two major outlets selling the new Apple iMac. I was setting the outlets up for a bit of healthy competition by visiting both just before making my decision where to lay down my credit card.
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