The Research community of East Africa

New research reveals how Africa tweets

Thu, 26 Jan 2012 14:28:00 +0200

NAIROBI, KENYA: Young people Tweeting from mobile devices are driving the growth of Twitter in Africa, according to How Africa Tweets, new research launched in Nairobi yesterday.
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Research shows radio is king in Kenya

Mon, 12 Dec 2011 13:58:00 +0200

The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively.
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Mobile hotspots in Africa - Q3 2011

Wed, 16 Nov 2011 13:48:00 +0200

In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterised by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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InMobi Mobile Insights Report shows significant growth in Kenyan market

Mon, 07 Nov 2011 11:57:00 +0200

InMobi, the independent mobile ad network, has released its 3rd Quarter 2011 edition of the InMobi Mobile Insights report that provides insights on mobile advertising trends on the continent.
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PR profession in Kenya under scrutiny

Mon, 10 Oct 2011 09:45:00 +0200

Kenya's Public Relations sector is one of the fastest growing in the East African region; but a recent report on the practice of PR in Kenya has revealed serious gaps in the profession. The report highlights three areas of grave concern; a general deficiency in understanding of PR, lack of standardised training, and puny PR ethics, regulation and standards.
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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Housing crisis in Africa as economy grows, cities overcrowded

Wed, 07 Sep 2011 13:30:00 +0200

Africa's economy is rising, creating jobs in cities, driving people from rural to urban areas, helping to grow its middle class but creating a serious housing crisis on the continent, which is now the world's highest urbanised region. According to a study conducted by FinScope and presented at the African Union for Housing Finance conference it was found that the continent is in serious need of housing finance.
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Kenyan scribes get training on election coverage

Mon, 29 Aug 2011 08:21:00 +0200

Internews, an international media development organisation has launched a media programme aimed at equipping Kenyan journalists on covering elections. The 'Free and Fair Media' training programme is intended to promote the growth of developmental journalism that allows media to set the agenda that is futuristic, offers solutions to societal challenges and mitigates conflicts situations.
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Wharton faculty learns from Kenyan retail outlet

Thu, 11 Aug 2011 10:33:00 +0200

As part of the 2011 Wharton Faculty International Seminars (FIS) programme, eight faculty members with a bias in marketing supply chain and information management studies were in Kenya to study operation at Nakumatt Holdings - a retail chain based in Kenya.
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