The Research community of East Africa

Streamlining business into Africa

Wed, 17 Apr 2013 11:49:00 +0200

Offering local knowledge and African expertise, Database 360 recently helped its hundredth client overcome the obstacles of breaking into African markets with accurate and up-to-date databases for businesses across the continent.
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Top five tips on doing business in Africa

Wed, 10 Apr 2013 11:35:00 +0200

As one of the few remaining untapped markets in the world, Africa has come onto the radar of many international companies looking for additional revenues and a competitive advantage. However, the process of doing business in Africa is different to anywhere else in the world, and can prove difficult for the uninitiated.
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Take the pain out of breaking into new markets

Mon, 08 Apr 2013 09:51:00 +0200

As part of its ongoing growth plan, a major international company decided to focus on its database last year, looking at leveraging its information and breaking into new markets. However, the business was unable to use the data effectively, as its analysis highlighted the fact that the database was outdated and yielded very few real results, despite being only a year old.
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Analysing the CRM needs of a midsize business

Tue, 02 Apr 2013 11:24:00 +0200

NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow?
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[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
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[2013 trends] Africa finding its own solutions using mobile tech

Fri, 25 Jan 2013 10:57:00 +0200

There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand.
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[2013 trends] Mobile money to give SoLoMo a kick in the pants?

Wed, 23 Jan 2013 11:54:00 +0200

SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
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2013 at a glance: Five crucial consumer trends business leaders should know

Tue, 08 Jan 2013 07:55:00 +0200

LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
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Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

Mon, 07 Jan 2013 06:22:00 +0200

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
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Fundamo reports mobile financial services growth

Tue, 13 Nov 2012 10:50:00 +0200

Fundamo, a Visa Inc. company and a global specialist mobile financial service provider, have reported accelerated growth of mobile financial services in Africa. In 2012, Fundamo has launched three new services - FirstMonie with First Bank Nigeria and Celpay with Celpay International in Uganda and Zimbabwe.
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