the Direct Marketing community of East Africa

Japan automakers energise direct marketing in Uganda

Wed, 13 May 2009 11:20:00 +0200

Japanese online car dealers are becoming more aggressive in selling off their cars to people in Uganda, in the wake of the economic crisis. The most aggressive marketers include; Japan Auto Trade, Click n Buy and Pick n Buy24.
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Mike Walsh in Kenya for mentorship programme

Mon, 22 Sep 2008 11:51:00 +0200

Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador.
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Zim advertising awards go ahead despite lack of new campaigns

Fri, 11 Jan 2008 07:04:00 +0200

Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.
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Future techniques in online marketing

Fri, 30 Nov 2007 08:49:00 +0200

Senior Editor in Charge of Adotas, Sarah Novotny summarizes key future trends in Online advertising as predicted by Dilip DaSilva, Exponential's founder and CEO. Excerpting from the summary, Novotny says there are six key trends identified in this release.
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Innovation is alive and well and living in loyalty programs

Fri, 09 Nov 2007 13:35:00 +0200

Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones.
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Continent's comms costs cut

Thu, 08 Nov 2007 11:22:00 +0200

South African-based company Evosat, which distributes Inmarsat's Broadband Global Area Network (BGAN) service across Africa, has secured a major deal that will see satellite communication costs to provide simultaneous voice and broadband data, virtually halved on the continent.
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PAMRO documents Africa's varied media landscape

Mon, 05 Nov 2007 11:31:00 +0200

The country reports from the members of the Pan African Media Research Organisation (PAMRO) shed some light on media in Africa.
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The potential and pitfalls of linking products to celebrities

Fri, 19 Oct 2007 08:16:00 +0200

Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK.
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10 Great SEO Tips, Part 1

Mon, 10 Sep 2007 14:52:00 +0200

There was a time when companies could simply boot up a Web site and their content would immediately begin showing up in various search engines. For better or worse, those days are long gone.
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