The Direct Marketing community of East Africa

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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AccessKenya realigns marketing strategy to target youth

Tue, 15 Nov 2011 10:50:00 +0200

AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year.
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Z-Card launches in Kenya

Thu, 13 Oct 2011 10:19:00 +0200

After entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd, Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-Card Kenya as its PocketMedia hub for East Africa on Tuesday 11 October 2011.
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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London based PR agency to market Kenyan tea

Wed, 10 Aug 2011 12:08:00 +0200

In a strategic bid to further enhance awareness on the distinct Kenyan tea attributes in the international markets, the Tea Board of Kenya (TBK) has retained Phipps PR, a food and drinks public relations agency to handle its publicity brief in the United Kingdom.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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Global mobile user survey released

Wed, 16 Feb 2011 08:31:00 +0200

SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.
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[2011 trends] Ever-changing ad industry, constantly developing trends

Tue, 18 Jan 2011 15:13:00 +0200

So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
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[2011 trends] It's a Wild. Wired. Wellthy. World!

Tue, 18 Jan 2011 14:17:00 +0200

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
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[2011 trends] A year of hard work for brands

Mon, 17 Jan 2011 15:27:00 +0200

If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
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