The Advertising community of East Africa

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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Vision eyes ad revenue from The Kampala Sun

Mon, 23 Jan 2012 09:54:00 +0200

Vision Group, a multimedia house in Uganda, expects The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week.
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The mind of a Kenyan shopper

Mon, 12 Dec 2011 16:00:00 +0200

It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases.
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Apex Communications Ltd becomes Apex Porter Novelli

Wed, 07 Dec 2011 12:09:00 +0200

Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli.
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Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

Wed, 23 Nov 2011 13:04:00 +0200

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners.
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Mobile hotspots in Africa - Q3 2011

Wed, 16 Nov 2011 13:48:00 +0200

In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterised by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011.
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AccessKenya realigns marketing strategy to target youth

Tue, 15 Nov 2011 10:50:00 +0200

AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year.
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OHMSA welcomes Penny Black

Mon, 14 Nov 2011 14:08:00 +0200

Out of Home Media South Africa, the trade association for the out of home media industry, has welcomed Penny Black, a company specialising in large format billboards, as a new member.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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MetropolitanRepublic Uganda continues to grow

Mon, 07 Nov 2011 14:40:00 +0200

MetropolitanRepublic, a South African-based advertising agency which opened its doors in Kampala, Uganda, seven months ago, recently spread its coverage into Sub-Saharan Africa.
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