the Advertising community of East Africa

AY&R East Africa rebrands to Young & Rubicam Brands

Fri, 03 Apr 2009 10:06:00 +0200

Ayton Young & Rubicam Group (AY&R) has been rebranded to Young & Rubicam Brands, a move aimed at better integrated communications and driving its pan-African growth. Young & Rubicam Brands was founded in 1972 as Hill Ayton Limited.
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Flickr community's photos now distributed by Gallo Images

Tue, 24 Mar 2009 13:11:00 +0200

The popular user-generated content, online photo site, Flickr, has joined forces with Getty Images in a recent deal with Yahoo! giving creative professionals access to original, authentic and uniquely personal images for commercial use.
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Kenya's top ten advertisers in 2008

Mon, 02 Mar 2009 12:44:00 +0200

Amid the credit crunch and global economic downturn, firms are all trying to brace for a tougher future and this may only be achieved through intensive advertising using channels that offer value for money. In the year 2008, 20bn shillings were splashed by local firms on advertising. A big sum by any means.
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Media CEO threatens to cut publicity

Mon, 23 Feb 2009 11:12:00 +0200

There's every reason for companies to cut back expenditure to survive the effects of the current global financial crisis. However, Robert Kabushenga, chief executive officer of New Vision Printing and Publishing Company has warned companies in Uganda against chopping off advertising expenses from their budget because it will put their popularity on the line.
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The US president Barack Obama has undoubtedly inspired art, street art and fashion

Thu, 29 Jan 2009 11:17:00 +0200

The Getty Images Creative Research team finds how a politician is influencing marketing and advertising and how his look is becoming a visual reference.
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Luvi Ogilvy keeps it off the hook

Tue, 13 Jan 2009 10:50:00 +0200

Reunion Island is the first French "state" with more deaths caused by alcohol-related accidents. Luvi Ogilvy (Reunion Island) approached the French Social and Health Security with the idea of creating a public awareness campaign around alcohol abuse, targeting young people. The campaign runs from December 27, 2008 to January 17, 2009.
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Online media seen as Kenya's next advertising frontier

Fri, 31 Oct 2008 11:33:00 +0200

The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and speed.
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Mike Walsh in Kenya for mentorship programme

Mon, 22 Sep 2008 11:51:00 +0200

Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador.
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Kenya Tourist Board goes global

Tue, 26 Aug 2008 15:21:00 +0200

The Kenya Tourist Board will launch its first multimedia advertising campaign on CNN International, combining traditional TV spots with an online push comprising banner advertising and video pre-roll together with a run of print advertising in CNN's bi-monthly glossy travel magazine, CNN Traveller.
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Young & Rubicam Kenya gets new MD

Mon, 04 Aug 2008 15:29:00 +0200

Neema Wamai is the new managing director of Ayton Young & Rubicam Group's advertising division - Y&R Nairobi. She will oversee and help re-invent communication strategies for major client accounts in East Africa.
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