The Advertising community of East Africa

Get entries in now for Loeries

Thu, 04 Apr 2013 10:04:00 +0200

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
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MTV Base to launch MTV Africa All Stars

Tue, 02 Apr 2013 12:18:00 +0200

MTV Base is set to launch the inaugural MTV Africa All Stars, a pan-African music and youth empowerment campaign saluting the star quality and widespread appeal of contemporary African musicians.
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Call for consensus over condom advert

Mon, 25 Mar 2013 11:42:00 +0200

The controversial Weka Condom Mpangoni campaign has been the talk of town ever since the advert started airing on TV stations in Kenya [video].
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PRAU Excellence Awards announces winners

Mon, 25 Mar 2013 11:17:00 +0200

Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, which was set to take place in November 2012, eventually took place on Friday, 22 March 2013 at Imperial Royale Hotel. This years event coincided with the East African Public Relations Conference (EAPRC) which took place from 20-22 March in Kampala, Uganda.
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Telecoms emerge as leading advertisers

Fri, 22 Mar 2013 13:44:00 +0200

Telecoms and brewers are among highly competitive industries in the country, a factor that forces them to scramble for adverts space in newspapers and airtime in radio and TV stations, the latest report by Push Observer shows.
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
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Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

Mon, 07 Jan 2013 06:22:00 +0200

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
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Shopping complex rewards Kenyan shoppers with Z-Card

Wed, 14 Nov 2012 10:40:00 +0200

The Village Market, a shopping and recreation complex in Nairobi, recently selected a Z-Card to target its loyalty shoppers and generate awareness around its Bonus Card reward programme.
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