The Brand Management community of West Africa

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
Read more... | Send to a friend

Politicians' words can damage nation brand

Thu, 29 Sep 2011 13:29:00 +0200

"Every time politicians open their mouths, whatever they say has the potential to market or de-campaign their countries," Zimbabwe deputy prime minister Arthur Mutambara said, speaking at the Brand Africa Summit today, Thursday 29 September 2011, at the Sandton Convention Centre in Johannesburg.
Read more... | Send to a friend

Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
Read more... | Send to a friend

Brand Africa Forum to present first Brand Africa 100 awards

Thu, 15 Sep 2011 14:25:00 +0200

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
Read more... | Send to a friend

Social media conference targets African businesses

Fri, 09 Sep 2011 11:46:00 +0200

Ghana will this year host the Africa Brand Conference that is aimed at exposing African businesses to social media branding tactics to help them expand markets for their products and services.
Read more... | Send to a friend

Global experts convene in SA to discuss intellectual property, innovation

Wed, 07 Sep 2011 11:17:00 +0200

South Africa and other developing countries are in hot debate about how best to grow their economies through innovation and the development of intellectual property.
Read more... | Send to a friend

Web Liquid partners with Phillips Consulting

Mon, 05 Sep 2011 11:33:00 +0200

Web Liquid Nigeria, an international digital marketing and advertising consultancy with presence in New York and Lagos had partnered with Phillips Consulting Limited to offer the Nigerian market viable opportunity for professionals to catch up on digital marketing in Nigeria.
Read more... | Send to a friend

Nielsen's Women of Tomorrow

Fri, 12 Aug 2011 10:41:00 +0200

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
Read more... | Send to a friend

SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
Read more... | Send to a friend

African fashion shows its roots

Fri, 18 Mar 2011 08:58:00 +0200

Traditional Sierra Leone prints worn by ex-slaves and Nigeria's colourful ankara cloth embellished with sequins and flowing European silk made a potent combination on the Lagos catwalk this weekend.
Read more... | Send to a friend