the Marketing Consultancy community of West Africa

The challenges of operating within the Nigerian business environment

Mon, 08 Jun 2009 14:54:00 +0200

Nigeria as the most populous nation on the continent should and does present huge marketing and business opportunities. But…
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Marketing remains a warfare

Wed, 27 May 2009 10:42:00 +0200

The Zimbabwe case, and the resolve of Delta corporation to rebrand its products, is an example of what every marketing department should do for better brand association. This is especially pertinent to Zimbabwe, considering what the country has gone through in recent times at the hands of the Mugabe regime.
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SA Tourism takes Nigerian tourists online

Fri, 30 Jan 2009 09:46:00 +0200

As part of its global word-of-mouth campaign, South African Tourism recently launched a website for Nigerians to upload pictures, videos or write on their South African travel experiences after visiting the country.
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Freeing the skies

Thu, 13 Nov 2008 08:53:00 +0200

West and Central African aviation ministers have agreed to speed up liberalisation of their air transport markets.
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Cape Verde: Money laundering taints economic growth

Tue, 04 Nov 2008 09:37:00 +0200

Faced with a growing number of drug trafficking, money laundering and organised crime investigations, the head of Cape Verde's judiciary police told IRIN his agents may know who the traffickers and money launderers are, but do not have enough resources to catch them all.
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Cooking with poison

Thu, 07 Feb 2008 08:28:00 +0200

Cut-price cooking oil used in most Malian households has been found to contain gossypol, a toxic substance that is known to cause sterility, cancer and inhibit growth.
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Vast opportunities for SA in West Africa

Tue, 18 Sep 2007 12:16:00 +0200

South Africa is looking to realise the vast opportunities and huge potential for mutually-beneficial growth with West Africa, home to some of the world's top oil producers such as Nigeria, writes Shaun Benton.
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