the Marketing Consultancy community of West Africa

The head, heart and hand of branding

Thu, 15 Oct 2009 11:45:00 +0200

The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility.
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The art of investing in Nigeria

Fri, 18 Sep 2009 09:51:00 +0200

Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment.
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BFS invests in Nigeria

Thu, 13 Aug 2009 08:23:00 +0200

Blue Financial Services (BFS) opened for business in Nigeria through a signed partnership agreement with Nigeria's largest bank, Intercontinental Bank (ICB). A new company, Blue Intercontinental Micro Finance Bank (BIMFB), has since been formed to market, distribute and sell Blue micro-financing services and products into Nigeria's retail market.
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SA Tourism hosts trade workshop in Nigeria

Wed, 29 Jul 2009 14:18:00 +0200

South African Tourism's current marketing campaign in Nigeria is not centred primarily on the forthcoming FIFA World Cup next year in South Africa, says Phumi Dhlomo, SA Tourism regional director: Africa and Domestic Markets. The campaign also aims to further drive tourists' into the the country after the event.
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The challenges of operating within the Nigerian business environment

Mon, 08 Jun 2009 14:54:00 +0200

Nigeria as the most populous nation on the continent should and does present huge marketing and business opportunities. But…
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Marketing remains a warfare

Wed, 27 May 2009 10:42:00 +0200

The Zimbabwe case, and the resolve of Delta corporation to rebrand its products, is an example of what every marketing department should do for better brand association. This is especially pertinent to Zimbabwe, considering what the country has gone through in recent times at the hands of the Mugabe regime.
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SA Tourism takes Nigerian tourists online

Fri, 30 Jan 2009 09:46:00 +0200

As part of its global word-of-mouth campaign, South African Tourism recently launched a website for Nigerians to upload pictures, videos or write on their South African travel experiences after visiting the country.
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Freeing the skies

Thu, 13 Nov 2008 08:53:00 +0200

West and Central African aviation ministers have agreed to speed up liberalisation of their air transport markets.
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Cape Verde: Money laundering taints economic growth

Tue, 04 Nov 2008 09:37:00 +0200

Faced with a growing number of drug trafficking, money laundering and organised crime investigations, the head of Cape Verde's judiciary police told IRIN his agents may know who the traffickers and money launderers are, but do not have enough resources to catch them all.
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Cooking with poison

Thu, 07 Feb 2008 08:28:00 +0200

Cut-price cooking oil used in most Malian households has been found to contain gossypol, a toxic substance that is known to cause sterility, cancer and inhibit growth.
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