The OOH community of West Africa

Alliance Media remembers genocide in Rwanda

Fri, 26 Apr 2013 07:35:00 +0200

This month marks the 19th anniversary of the genocide that took place in Rwanda in 1994. In just 100 days, over 800,000 men, women and children lost their lives in a wave of violence that began when the Hutus massacred the Tutsis.
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OOH makes its mark at Rail Park Mall, Botswana

Fri, 12 Apr 2013 12:54:00 +0200

In a first of its kind Continental Outdoor Media Botswana has acquired exclusive rights to advertising in one of the largest retail spaces in Botswana. Rail Park Mall, a 368 million pula development, based on an eight hectare site, first opened in October 2011 and fast established itself as the busiest mall in Gaborone. Located adjacent to the main bus and train station in Gaborone, large footfall daily makes its way through the mall.
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Get entries in now for Loeries

Thu, 04 Apr 2013 10:04:00 +0200

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
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Alliance Media launches Barclays campaign in Mauritius

Wed, 20 Feb 2013 11:23:00 +0200

Alliance Media Mauritius, part of the Alliance Media group has recently launched the "Bridging the world for you" campaign in Mauritius for the bank's new corporate campaign.
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
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Alliance Media dominates in Burundi

Wed, 12 Dec 2012 09:11:00 +0200

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
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Primedia Nigeria wins award

Wed, 28 Nov 2012 12:27:00 +0200

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
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Alliance Media successfully launches airport advertising

Mon, 19 Nov 2012 10:10:00 +0200

After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.
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