the Branding agencies community of West Africa

Celebrity branding in Nigeria

Thu, 05 Nov 2009 10:52:00 +0200

Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
Read full story... | Send to a friend

nigerianbrands calls for papers

Mon, 26 Oct 2009 07:56:00 +0200

Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands.
Read full story... | Send to a friend

The head, heart and hand of branding

Thu, 15 Oct 2009 11:45:00 +0200

The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility.
Read full story... | Send to a friend

10 flying banners for less than US$2 a day!

Wed, 30 Sep 2009 13:35:00 +0200

When you next think about buying branding equipment, work out the REAL COST of the investment by working out how long the products will last divided by the cost.
Read full story... | Send to a friend

Six key steps to succesfully branding your next event

Tue, 25 Aug 2009 17:11:00 +0200

Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers.
Read full story... | Send to a friend

Nigeria's Five Greatest Living Legends: lessons for brand builders: part two

Fri, 14 Aug 2009 09:23:00 +0200

You will agree with me that successful brands are not haphazard creations; they emerge from a consistent reinforcement of a point of view that secures permanent placement in the consumers' hallowed space as an ageless, borderless, and timeless influencer of choice. This by implication demands that such brands are not just functionality-driven and thrive on basic category membership but have evolved to earn an elevated space that weaves them seamlessly with the consumers' self-definition and expression.
Read full story... | Send to a friend

Nigeria's Five Greatest Living Legends: lessons for brand builders: part one

Thu, 13 Aug 2009 08:28:00 +0200

The highly publicised Nigeria's Five Greatest Living Legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate our quest for local insights on how global brands will emerge from this part of the world.
Read full story... | Send to a friend

Domain names registration: SA doing well

Thu, 30 Jul 2009 08:09:00 +0200

When it comes to the issue of registering domain names South Africa is doing well, with some 60% of the continent's total of registered domain names. The rest of Africa, more than 50 countries, shares the continent's other 40% of about a million top level domains.
Read full story... | Send to a friend

Nigeria brands - hyperdrive potential

Mon, 27 Jul 2009 15:17:00 +0200

Nigeria is a nation of 140 million people that has just embarked on a branding revolution. Marketers and advertisers that grasp this have the potential to realise enormous success; the rest will watch from the sidelines and later ask themselves, 'How did we miss it?'.
Read full story... | Send to a friend

Launch of fourth annual Makhulu Polane design competition

Wed, 15 Jul 2009 09:33:00 +0200

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent.
Read full story... | Send to a friend