The Research community of West Africa

New research reveals how Africa tweets

Thu, 26 Jan 2012 14:28:00 +0200

NAIROBI, KENYA: Young people Tweeting from mobile devices are driving the growth of Twitter in Africa, according to How Africa Tweets, new research launched in Nairobi yesterday.
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Free trade talks to push Africa into future

Wed, 07 Dec 2011 09:30:00 +0200

In an important process which started three years ago, the first round of negotiations to establish a free trade area (FTA) covering 27 countries in Southern and East Africa will kick off on Thursday, 8 December 2011, in Nairobi. This promises to be an important instrument for the future of trade and industrialisation in Africa.
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Mobile hotspots in Africa - Q3 2011

Wed, 16 Nov 2011 13:48:00 +0200

In Q3 of 2011 a total of 3.2 billion ads were served across continental Africa. This continues a year of growth across Continental Africa characterised by 135% more traffic compared to 2010. Seven countries drew traffic in excess of 100 million ads served per quarter and three countries (South Africa, Nigeria and Kenya) saw more than half a billion ads served in Q3 2011.
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SA memorial service for Alan McClarty this week

Mon, 14 Nov 2011 14:34:00 +0200

The South African memorial service for the late Alan McClarty, who died from complications caused by cerebral malaria beginning of November 2011, will be held this Wednesday evening, 16 November, at the offices of Primedia Unlimited in Sandton, Johannesburg.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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Africa is world's second most connected region by mobile subscriptions

Fri, 04 Nov 2011 08:28:00 +0200

LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016.
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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Insights from the 2011 PAMRO Conference

Thu, 08 Sep 2011 15:37:00 +0200

Following the 13th PAMRO Conference which took place in Senegal in August, Celia Collins, deputy group MD of the Starcom MediaVest Group (SMG), provided some insights into the latest advertising research in Africa.
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Nielsen's Women of Tomorrow

Fri, 12 Aug 2011 10:41:00 +0200

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
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African mobile advertising market continues growth - InMobi

Mon, 06 Jun 2011 12:11:00 +0200

JOHANNESBURG: InMobi, the independent mobile ad network, has released its April 2011 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that InMobi now serves 4.2 billion impressions a month in Africa, up 21% from 3.5 billion in January 2011.
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