The Retail marketing community of West Africa

Retail rewind - a year in review 2011

Fri, 06 Jan 2012 08:19:00 +0200

The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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Bizcommunity launches new dedicated sectors, newsletters

Tue, 20 Sep 2011 15:45:00 +0200

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011.
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Nielsen's Women of Tomorrow

Fri, 12 Aug 2011 10:41:00 +0200

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
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[IMCC] 'Out-imagine your competition' - Dan Pinch

Wed, 27 Oct 2010 13:49:00 +0200

PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa.
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'Don't assume that print, TV and radio are things of the past'

Mon, 16 Aug 2010 10:44:00 +0200

LONDON, UK: Mark St Andrew, creamglobal.com, interviews Tony Granger, global chief creative officer at Young & Rubicam on the subject of the "golden era" of innovation.
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The BP boss and other language lapses

Wed, 28 Jul 2010 11:28:00 +0200

LONDON, UK: As BP pledges to protect "small" people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders.
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Space Barley: The final frontier

Fri, 23 Jul 2010 10:37:00 +0200

TOKYO, JAPAN: The power of producing limited edition versions of a product should not to be underestimated. Releasing a special "collectors" edition at a premium price is an excellent way to generate PR, as well as enhance the image of a brand.
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Research shows entertainment banners impact box office revenues

Fri, 23 Jul 2010 09:43:00 +0200

NEW YORK, US: A recent joint study from MediaMind and comScore provides insights into ad effectiveness and user behaviour in entertainment verticals.
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YouTube, Art Directors Club launch second round of 'Show & Tell'

Wed, 21 Jul 2010 10:12:00 +0200

NEW YORK, US: YouTube and the Art Directors Club (www.adcglobal.org) have selected the latest round of new content for the YouTube Show & Tell brand channel, and announced the next group of top agency creatives and strategists to provide written and video reviews and commentary on the work.
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