the Advertising community of West Africa

Analysing LAIF 2008 as a competitive market turf

Mon, 06 Oct 2008 12:40:00 +0200

The dust is settling and all the Champagne corks have popped to validate the culmination of activities for LAIF (Lagos Advertising and Ideas Festival) 2008. The winners, the losers and the organisers have all reflected on how best to make it better. The 2008 edition leaves us much to build upon in our quest for continuous improvement as an emerging creative market. Read full story... | Send to a friend

Scangroup eyes West African market

Fri, 08 Aug 2008 12:09:00 +0200

Breaking into the lucrative West African market tops the “to do” list of advertising and media services firm Scangroup which only listed at the Nairobi stock market in 2006. Read full story... | Send to a friend

Getty Images Ultimate Pitch winner is...

Mon, 02 Jun 2008 11:44:00 +0200

Andrew Tinning of Market Force Australia will be taking Bob Scarpelli's place at Cannes this year for his powerful entry "Green Unltd" which the judges felt has the power to galvanise people into really making a difference around the big problem of global warming. Read full story... | Send to a friend

Getty Images Space Snaps Challenge scores huge discounts

Tue, 06 May 2008 17:07:00 +0200

South African designers have found the Getty Images Space Snaps Challenge and are heading to be the highest scorers in outer space whilst also saving 25% on their royalty-free purchases. Read full story... | Send to a friend

Bob Scarpelli gets ready to step out of his shoes at Cannes this year

Mon, 21 Apr 2008 09:07:00 +0200

Getty Images Ultimate Brief competition for agency creative teams is open and the brief is simple and exciting. Read full story... | Send to a friend

Nigeria's advertising industry worth N500bn, says APCON

Mon, 31 Mar 2008 13:10:00 +0200

Under a current assessment by the sector operators, the worth of Nigeria's advertising industry has been put at over N500bn (about R34bn). Read full story... | Send to a friend

Greenwash is losing its shine

Tue, 25 Mar 2008 15:35:00 +0200

Simply being seen to be green will soon not be enough, according to Getty Images global planning director, Rebecca Swift. In a recent update at BBC News24 she argues that time is running out for advertisers who "greenwash" audiences with empty eco-cliches. Read full story... | Send to a friend

Clios looking for future gold

Fri, 07 Mar 2008 09:01:00 +0200

NEW YORK: Applications from around the world for the 2008 Clio Future Gold | Young Creatives Programme are now open until 1 April 2008. The programme, with its mission to elevate and inspire up-and-coming talent in the advertising industry, is run by the 49th Annual Clio Awards and Festival, a global awards competition for advertising, design and interactive, in conjunction with ihaveanidea. Read full story... | Send to a friend

No black-outs or cold coffee at Gallo Images

Thu, 24 Jan 2008 14:21:00 +0200

Gallo Images turbo-charged generator is keeping South African advertising, publishing and marketing teams connected to www.gettyimages.com despite the countrywide power crisis. Read full story... | Send to a friend

Ad network expands into Botswana

Wed, 31 Jan 2007 09:00:00 +0200

Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA. Read full story... | Send to a friend