The Brand Management community of North Africa

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
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Loeries 2011 opens for entries, categories revised

Tue, 15 Mar 2011 13:19:00 +0200

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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[2011 trends] Ever-changing ad industry, constantly developing trends

Tue, 18 Jan 2011 15:13:00 +0200

So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
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[2011 trends] It's a Wild. Wired. Wellthy. World!

Tue, 18 Jan 2011 14:17:00 +0200

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
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FIFA fears impact of marketing agent's collapse

Fri, 24 Dec 2010 09:42:00 +0200

ZURICH, SWITZERLAND: World football's governing body FIFA said on Thursday, 23 December 2010, that it feared the financial impact of the collapse of its main product licensing agent, Singapore-based Global Brands Group (GBG).
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Official 2010 Loeries rankings

Mon, 04 Oct 2010 12:38:00 +0200

While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc.
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Four Loerie Grands Prix this year

Mon, 04 Oct 2010 10:41:00 +0200

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge.
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Best of South Africa 2011 - bringing SA's best brands together

Fri, 06 Aug 2010 06:43:00 +0200

The Best of series publishing concept is a home-grown South African success story which now covers the globe, with these B2B coffee table books currently being published in over 45 countries from Australia to Chile, Kenya to Britain, Belgium to Egypt ... and beyond.
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