The Marketing community of North Africa

[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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Social media trends in Egypt to be discussed

Wed, 17 Oct 2012 13:39:00 +0200

The Technology Innovation and Entrepreneurship Center (TIEC), on Thursday, 18 October 2012, will host a session about social media marketing and trends in Egypt.
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Marketing lessons from the Arab Spring

Fri, 13 Apr 2012 09:39:00 +0200

2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn?
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Cultural leadership training for Southern Africa

Tue, 03 Apr 2012 11:04:00 +0200

An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.
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Dubai Lynx: Over 2000 entries into 2012 awards

Mon, 05 Mar 2012 08:33:00 +0200

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
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Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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Hamman Marketing Associates expands to North Africa

Mon, 21 Nov 2011 13:01:00 +0200

International marketing communications company Hamman Marketing Associates (HMA) have announced a new partnership deal and office in North Africa to develop and maintain business in the Middle East North Africa region. The new office, based in Tunis, Tunisia, will be managed by business associate and HMA-MENA partner Rym Bedoui Ayari.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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