The PR & Communications community of North Africa

San Reddy to lead PR firm marcusbrewster

Fri, 22 Jul 2011 09:58:00 +0200

San Reddy, best known to South Africans as a former primetime news anchor on free-to-air channel e.tv, has been appointed MD of the public relations firm marcusbrewster effective 1 August 2011. He replaces Hein Kaiser, who left to launch his own agency, RedStar Communication.
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Loerie Awards adds PR category for 2011

Wed, 20 Apr 2011 13:11:00 +0200

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
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PR Worx wins IABC African Gold Quill

Mon, 28 Mar 2011 09:13:00 +0200

In the media relations category of the International Association of Business Communicators (IABC) African Gold Quill Awards, PR Worx won for its Anglo American's CSI publicity activities. It received the highest publicity category score in Africa, after the first tier of judging, so the entry will be submitted to the second round of international adjudication in the US.
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Loeries 2011 opens for entries, categories revised

Tue, 15 Mar 2011 13:19:00 +0200

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
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Roundup of SxSWSA posts from the weekend

Mon, 14 Mar 2011 13:15:00 +0200

Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire the #sxswsa Twitter list. [view twitterfall]
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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[2011 trends] Ever-changing ad industry, constantly developing trends

Tue, 18 Jan 2011 15:13:00 +0200

So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
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Building business: contribution or contamination?

Mon, 29 Nov 2010 11:35:00 +0200

It's reassuring to think that leaders are born. Frankly, I don't buy that. Oh, there may be some exceptions, mostly in history, but good business leaders do not feature among them.
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Storytelling, social networking, destination marketing: selling tourism online

Mon, 25 Oct 2010 12:40:00 +0200

Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?
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Four Loerie Grands Prix this year

Mon, 04 Oct 2010 10:41:00 +0200

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge.
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