The Direct Marketing community of North Africa

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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Record year for Cannes Lions entries

Wed, 01 Jun 2011 07:19:00 +0200

CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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[2011 trends] Ever-changing ad industry, constantly developing trends

Tue, 18 Jan 2011 15:13:00 +0200

So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.
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[2011 trends] It's a Wild. Wired. Wellthy. World!

Tue, 18 Jan 2011 14:17:00 +0200

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
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[2011 trends] A year of hard work for brands

Mon, 17 Jan 2011 15:27:00 +0200

If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
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Dubai Lynx Festival 2011 dates, new venue

Fri, 12 Nov 2010 06:53:00 +0200

DUBAI, UAE: The Dubai International Advertising Festival in 2011 will take place over two and a half days, 27- 29 March and the Dubai Lynx Awards, honouring North Africa and the Middle East's best work in advertising and creative communications, will be held on 30 March. Both events will take place for the first time at the Arabian coast resort, the Madinat Jumeirah, in Dubai.
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Storytelling, social networking, destination marketing: selling tourism online

Mon, 25 Oct 2010 12:40:00 +0200

Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?
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Official 2010 Loeries rankings

Mon, 04 Oct 2010 12:38:00 +0200

While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc.
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Four Loerie Grands Prix this year

Mon, 04 Oct 2010 10:41:00 +0200

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge.
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