The Brand Management community of Africa

Maina Kariuki joins 8 Brand Kenya

Mon, 13 Feb 2012 15:18:00 +0200

8 Brand Kenya has announced that former Coca-Cola executive, Maina Kariuki has joined the board as a shareholder. Kariuki brings with him extensive experience and business acumen accumulated through over 30 years of diverse exposure to both public and private sector markets.
Read more... | Send to a friend

Talk2Us expands reseller agreement to Africa

Wed, 08 Feb 2012 09:17:00 +0200

Talk2Us, the brand engagement consultancy, has extended its reseller agreement with SnapComms to cover all African countries. In November 2011, the company negotiated a deal to offer internal digital brand management tools to Southern African and the islands.
Read more... | Send to a friend

Can Facebook ever make (real) money?

Tue, 07 Feb 2012 10:40:00 +0200

With the public listing of Facebook, the debate about the amount of money it makes - and potentially can make - has been opened wide. At stake is whether it is possible to marry the very nature of a social network as non-commercial, personal and intense as Facebook is with making money for investors.
Read more... | Send to a friend

Why social media should matter to the mobile marketer

Wed, 01 Feb 2012 15:33:00 +0200

Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing.
Read more... | Send to a friend

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
Read more... | Send to a friend

[2012 trends] Getting found in 2012

Fri, 27 Jan 2012 13:01:00 +0200

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
Read more... | Send to a friend

Six ways to boost your career in 2012

Thu, 26 Jan 2012 12:45:00 +0200

Instead of trying to keep vague work-related New Year's resolutions ("I'm going to improve my career skills; find a better work/life balance or make more of an impact in my team"), focus on specific areas where you can implement sustainable changes in your work life in 2012.
Read more... | Send to a friend

2012 Tabbie Awards open for nominations

Thu, 26 Jan 2012 11:40:00 +0200

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website (www.tabpi.org), allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
Read more... | Send to a friend

[2012 trends] Brand purpose to take lead in brand strategy

Tue, 24 Jan 2012 12:26:00 +0200

A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever.
Read more... | Send to a friend

PUMA.com launches football content programme

Mon, 23 Jan 2012 10:31:00 +0200

PUMA.com recently launched an African football content programme ahead of the Orange African Cup of Nations tournament that kicks off over the weekend in Gabon and Equatorial Guinea. The programme will give a cultural insight into the world of African football through the eyes of high profile PUMA partnered players.
Read more... | Send to a friend