the Brand Management community of Africa

Shareholders want Lonrho appointees off LonZim board

Mon, 15 Jun 2009 14:23:00 +0200

Shareholders in a key subsidiary owned by AIM-listed Lonrho are not letting up on their battle to convene an extraordinary meeting to demand a restructuring of the board and management.
Read full story... | Send to a friend

Manufacturers of slimline lightboxes and snap frames

Mon, 08 Jun 2009 16:33:00 +0200

Display Mania has recently started producing slimline lightboxes.
Read full story... | Send to a friend

Kenya Court of Appeal rules in trademark case

Mon, 08 Jun 2009 14:42:00 +0200

A trademark case has reached the Kenyan Court of Appeal, which has now given its ruling.
Read full story... | Send to a friend

Superbrands East Africa unveils selection criteria

Fri, 05 Jun 2009 11:15:00 +0200

Superbrands unveiled the selection methods used in selecting winning brands in East Africa. The criteria was unveiled in Nairobi, Kenya by Superbrands East Africa project director, Jawad Jaffer at the launch of the 2009/2010 Superbrands East Africa.
Read full story... | Send to a friend

Beer maker to take off tired labels

Mon, 18 May 2009 10:14:00 +0200

Demand for beer had turned out to be so strong that the market is undersupplied, says Joe Mutizwa, CEO of beverages group, Delta Corporation. And now the group, an associate of SABMiller, is commissioning a new lager line, which will help push volumes, as well as plant refurbishment and equipment replacement.
Read full story... | Send to a friend

The Hardy Boys to drive Sunlight in Africa

Mon, 18 May 2009 09:29:00 +0200

Unilever's Sunlight brand plans to expand across Africa, Middle East and Turkey, with the campaign driven by South African advertising agency, The Hardy Boys. The announcement was made earlier this month in London that Bartle Bogle Hegarty (BBH) had landed the global account for the brand.
Read full story... | Send to a friend

Southern Enterprises rebrands to improve service delivery

Wed, 06 May 2009 11:08:00 +0200

Southern Enterprises a clearing and forwarding firm in Uganda has adopted a new brand in a bid to reposition its business in the global market place. The company unveiled a new logo last month, which it plans to use in its day-to-day business.
Read full story... | Send to a friend

African Banking Corporation rebrands to BancABC

Wed, 29 Apr 2009 12:48:00 +0200

Regional banking group, ABC Holdings Limited, announced on Monday, 27 April, 2009 that it is rebranding as BancABC. The rebranding comes as it prepares to launch into the retail sector.
Read full story... | Send to a friend

Does the healthcare industry really need branding?

Wed, 15 Apr 2009 12:11:00 +0200

The healthcare industry has for centuries debated whether to position itself as a profitable business or a service to society. Many hospitals have their origins in the world of non-profit but here's the untold secret of the so called world of non-profits; for any organisation to succeed it has to make a decent profit.
Read full story... | Send to a friend

Is your brand on the consumer's shopping list?

Wed, 08 Apr 2009 09:38:00 +0200

Thankfully, the economic tide is sweeping us back to financial sanity. Susan Tumaini, a Nairobi-based human resource executive and single mother of two knows this too well. She has gone back to the basics that many in the thriving global economy had discarded. Before she ventures out to make any purchases, Susan arms herself with a shopping list.
Read full story... | Send to a friend