the Branding community of Africa

Celebrity branding in Nigeria

Thu, 05 Nov 2009 10:52:00 +0200

Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
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Partnership boosts Jet Community Awards

Thu, 05 Nov 2009 08:20:00 +0200

Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa.
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AIG Uganda adopts Chartis as new identity

Wed, 04 Nov 2009 09:12:00 +0200

Chartis is the new name for the local subsidiary of insurance firm American International Group (AIG) in Uganda. The new identity which is derived from the Greek word for map, “underscores AIG's 90-year history as a successful global pioneer of insurance in various parts of the world,” according to Alex Wanjohi, MD, Chartis Uganda.
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nigerianbrands calls for papers

Mon, 26 Oct 2009 07:56:00 +0200

Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands.
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Shock figures of ad broadcasting errors

Thu, 22 Oct 2009 07:23:00 +0200

According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum.
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Strong brands recover faster

Wed, 21 Oct 2009 09:09:00 +0200

According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally.
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How to grow your brand responsibly in Africa

Wed, 21 Oct 2009 07:47:00 +0200

Despite its seemingly endless problems - diseases, crime, war, coup d'états, dictatorship and corruption - Africa has nevertheless become a destination choice for potential investors who seek to capitalise on its phenomenal growth and annual higher returns to expand their wings and grow their brands. But the continent is not for the faint-hearted!
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Media&Money comes to CNBC Africa

Mon, 19 Oct 2009 11:24:00 +0200

CNBC Africa this week launches its Media&Money programme, focusing on the competitive and business side of Africa's media, marketing, advertising, branding and communications sector. The show will each week feature some of the most influential advertising leaders and branding professionals as guest hosts.
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The head, heart and hand of branding

Thu, 15 Oct 2009 11:45:00 +0200

The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility.
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Happiness key in Rio's branding triumph

Tue, 13 Oct 2009 10:10:00 +0200

When Brazil was awarded the rights for hosting the 2016 Olympic Games, analysts were astounded not so much by the fact that Rio de Janeiro came out on top, but that it won so convincingly. Everyone in Olympic circles had expected that the presence of Barack and Michelle Obama in Copenhagen would tilt the voting towards Chicago.
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