The Mobile community of Africa

Confirmation of court order could lead to return of internet censorship

Fri, 10 Feb 2012 12:28:00 +0200

The January 2011 revolution in Tunisia brought an end to internet filtering and control of online content but old habits seem to be resurfacing and Reporters Without Borders urges the Tunisian courts not to take any decision that could lead to the restoration of filtering.
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Apple's mobile marketing mistakes: Lessons learned

Fri, 10 Feb 2012 10:32:00 +0200

It's no secret that Apple is a success. From the sale of their iDevices such as the iPad, iPod and iPhone to their ability to tap into the app market, Apple is one of the kings of the mobile market. One of the avenues which Apple has been unable to tap into correctly though as been its advertising platform, known as iAd.
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Mobile marketing within games

Wed, 08 Feb 2012 13:22:00 +0200

Games. Who needs them? Whiling away the hours with a fresh title beats stress, keeps the mind occupied and gives your fingers a break from frantically texting. Mobile marketing is highly prevalent in some of the top gaming titles out there, with banner ads running across the more popular ones.
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Media goof sparks debate on responsible reporting

Wed, 08 Feb 2012 10:26:00 +0200

A goof by one of Kenya's leading media houses - the Nation Media Group (NMG) has sparked a mega debate on responsible reporting and how journalists are using social media to break news.
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InMobi focuses on Africa

Tue, 07 Feb 2012 12:08:00 +0200

InMobi, the global independent mobile advertising network, has made strategic moves to confirm its focus on the African continent. Isis Nyong'o, vice president and managing director for Africa said "InMobi is investing to grow and enhance our presence in Africa".
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Partnerships confirmed for Mobile Web East Africa 2012

Mon, 06 Feb 2012 11:08:00 +0200

UK based company, All Amber last week officially announced that partnerships have been confirmed with two organisations in the East Africa technology ecosystem for Mobile Web East Africa 2012, which takes place in Nairobi, Kenya on 22-23 February 2012.
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Do smartphones alter our thinking?

Mon, 06 Feb 2012 10:38:00 +0200

It's no secret that the mobile phone environment has shown incredible growth globally. The technology has evolved into an indispensable tool that is swiftly changing the way we do business and relate to one another. In Africa, mobile networks have proven the most financially viable answer to the logistically difficult and expensive process of laying physical telephone and data networks.
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Media grows despite challenges

Thu, 02 Feb 2012 12:34:00 +0200

In a report released by the Civic and Political Space Platform (CPSP), a group of civil society organisations in Malawi, it was established that the media in Malawi has had positive growth over the last two years, despite numerous challenges which almost derailed its progress.
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A role for media agencies in solving the modern media blur

Thu, 02 Feb 2012 10:31:00 +0200

London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three. [video]
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Why social media should matter to the mobile marketer

Wed, 01 Feb 2012 15:33:00 +0200

Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing.
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