the Promotions community of Africa

Walking billboards keep brands visible, budgets low

Thu, 07 May 2009 10:40:00 +0200

For most companies the most important part of business is getting new clientele and accounts. It is for this reason that many spend millions in advertising and marketing. However, newer ways of lowering costs and creating brand awareness have sprung up.
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Retailer launches Christmas consumer promotions

Thu, 20 Nov 2008 12:15:00 +0200

Despite the global crunch that has seen a drastic reduction in consumer spending, retail supermarket chain Nakumatt has launched a R3m (KSh30m) Christmas season rewards program that will run for two months.
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MTN Uganda's Zone to stay

Mon, 06 Oct 2008 10:04:00 +0200

MTN Uganda has decided to uphold MTN Zone, a cost saving tariff plan, due to subscriber interest for the product, according to a senior executive at the company.
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Uchumi hunts for loyal customers

Tue, 23 Sep 2008 10:46:00 +0200

Uchumi, a Kampala supermarket, has unveiled the first retail shopping club in a bid to attract and retain its customers. The supermarket launched the U-Club, a customer loyalty initiative, which comes with a U-Club Card.
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Zim hotels lure locals to make up for low international traffic

Mon, 18 Aug 2008 09:35:00 +0200

Zimbabwe's hotel groups have embarked on an aggressive marketing campaign to woo locals into their hotels and lodges, as international concern on the country's crisis remains a major threat to international tourist arrivals.
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DHL launches heavy-weight shipment promotion

Thu, 24 Jul 2008 19:34:00 +0200

DHL Express Kenya has launched a promotion that gives customers discounts for exporting or importing heavy-weight shipments. The new tariff provides a 35-45% reduction on the old tariff for shipments above 51kg to selected destinations.
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Press harassment hinders Niger's development, watchdogs warn

Wed, 16 Jan 2008 07:32:00 +0200

Press freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world.
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Zim advertising awards go ahead despite lack of new campaigns

Fri, 11 Jan 2008 07:04:00 +0200

Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.
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Seychelles tourism campaign gets a boost

Wed, 09 Jan 2008 09:28:00 +0200

CNN will deliver the Seychelles Tourism Board's first pan-European advertising campaign to an international audience, promoting the group of islands as a leading holiday destination.
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A very unmerry Christmas!

Fri, 14 Dec 2007 11:29:00 +0200

If you notice the tone in John Moxon's voice when you “read his lips” carefully from the chairman's statement accompanying the Meikles Africa Limited group results for the six months to September 30, 2007, you'll realise there little to be merry about this Christmas in Zimbabwe.
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