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IPA Best of Health Awards 2010 open for entries

Mon, 15 Mar 2010 07:11:00 +0200

<>The 2010 Institute of Practitioners in Advertising Best of Health Awards; the worldwide creative awards for communications aimed at healthcare professionals, or healthcare messages to consumers, is now open for entries until Friday, 9 April 2010.
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[Design Indaba conf] Michael Bierut is a funny guy

Wed, 24 Feb 2010 12:16:00 +0200

<>The opening speaker at the 2010 Design Indaba Conference, the famous graphic designer Michael Bierut, gave a humorous presentation filled with some valuable lessons for graphic designers. The conference opened this morning, Wednesday, 24 February 2010. [view twitterfall]
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Confectionery wonderland at Loeries Mayor's Party

Fri, 25 Sep 2009 12:30:00 +0200

<>A live mermaid on a bed of oysters, salmon and braai buffets, served by rainbow-wigged hostesses and fantasy confectionery beyond your dreams welcomed guests to the Mayor's Party which last night, 24 September 2009, officially launched the 2009 Loerie Awards in Cape Town.
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Japan automakers energise direct marketing in Uganda

Wed, 13 May 2009 11:20:00 +0200

<>Japanese online car dealers are becoming more aggressive in selling off their cars to people in Uganda, in the wake of the economic crisis. The most aggressive marketers include; Japan Auto Trade, Click n Buy and Pick n Buy24.
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Mike Walsh in Kenya for mentorship programme

Mon, 22 Sep 2008 11:51:00 +0200

Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador.
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Smart strategies for compensating telemarketing service providers

Fri, 20 Jun 2008 13:47:00 +0200

With a third of all lead generation budget dollars allocated to outsourced business-to-business teleservices providers, how do Best-in-Class organisations most effectively compensate their external vendors? Aberdeen survey respondents from more than 200 organisations provide rich detail regarding their preferences for how they prefer to model the fiscal relationship they build with their outsourced provider partner.
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Building a case for mobile advertising

Tue, 18 Mar 2008 06:32:00 +0200

Many advertisers are in wait-and-see mode on mobile advertising. "At the moment, the level of transparency is not enough to drive significant budgets into this medium," acknowledges Henry Stevens, director of media and entertainment at the GSM Association, a trade group that represents wireless service providers.
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Using offline marketing to grow your online business

Fri, 11 Jan 2008 09:18:00 +0200

Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of "off-line marketing" as it related to driving traffic and conversions on your website of landing page.
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Zim advertising awards go ahead despite lack of new campaigns

Fri, 11 Jan 2008 07:04:00 +0200

Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.
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Future techniques in online marketing

Fri, 30 Nov 2007 08:49:00 +0200

Senior Editor in Charge of Adotas, Sarah Novotny summarizes key future trends in Online advertising as predicted by Dilip DaSilva, Exponential's founder and CEO. Excerpting from the summary, Novotny says there are six key trends identified in this release.
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