The Brand News community of Africa

Euronews boosts SA presence

Tue, 09 Apr 2013 10:18:00 +0200

LYON, FRANCE / JOHANNESBURG, SA: As of today, April 9, Euronews joins the DStv Family and Compact packages, becoming available to almost 3.5 million customers in South Africa.
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Zambia hosts Pick n Pay's 95th foreign store

Fri, 22 Mar 2013 13:18:00 +0200

As part of its expansion into Africa, Pick n Pay yesterday, 21 March 2013, said it had opened a store in Luanshya, Zambia. This is the group's sixth Zambian store and takes the total of outlets outside of SA to 95 across eight countries.
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If you're content, we're content

Mon, 18 Mar 2013 09:03:00 +0200

Content strategists, bloggers, vloggers, citizen journalists, opinionistas - every day, advertorial and promotional initiatives are launched into a wider pool of competing content providers. Content is currently the word on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers.
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Property and automotive portals merge to form Africa's largest classifieds concern

Wed, 20 Feb 2013 11:14:00 +0200

South African-based Private Property Holdings and Kenyan-based Cheki Africa Media merge their businesses to form One Africa Media.
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10 Tips to create strong brand identities online

Sun, 17 Feb 2013 12:01:00 +0200

The Oxford dictionary defines rapport as "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well." Almost all marketing experts agree that rapport is essential to a business' success online and this cannot be achieved if a company does not have a strong brand identity.
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[2013 trends] Pdf of 2013 Biz Trends Report now available

Wed, 13 Feb 2013 14:33:00 +0200

Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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[2013 trends] SA's youth trend-o-meter

Thu, 31 Jan 2013 11:30:00 +0200

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
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[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
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