The Fashion, Clothing & Textiles community of Africa

If you're content, we're content

Mon, 18 Mar 2013 09:03:00 +0200

Content strategists, bloggers, vloggers, citizen journalists, opinionistas - every day, advertorial and promotional initiatives are launched into a wider pool of competing content providers. Content is currently the word on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers.
Read more... | Send to a friend

[2013 trends] Pdf of 2013 Biz Trends Report now available

Wed, 13 Feb 2013 14:33:00 +0200

Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Read more... | Send to a friend

[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Read more... | Send to a friend

[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Read more... | Send to a friend

[2013 trends] It is no longer business as usual

Wed, 30 Jan 2013 10:44:00 +0200

No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive.
Read more... | Send to a friend

[2013 trends] The year ahead for experiential marketing

Tue, 29 Jan 2013 11:18:00 +0200

First of all, mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. Now that we have staved off global obliteration and picked up a coastal tan (and a few kilos in the process), it's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom.
Read more... | Send to a friend

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

Fri, 25 Jan 2013 12:59:00 +0200

The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Read more... | Send to a friend

[2013 trends] Targeted direct marketing to come into its own

Tue, 22 Jan 2013 10:16:00 +0200

The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
Read more... | Send to a friend

[2013 trends] Seven youth-influencer outreach insights

Mon, 21 Jan 2013 11:49:00 +0200

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.
Read more... | Send to a friend

[2013 trends] Cheaper, better, faster

Wed, 16 Jan 2013 10:25:00 +0200

The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.
Read more... | Send to a friend