The Marketing community of Africa

Apple's mobile marketing mistakes: Lessons learned

Fri, 10 Feb 2012 10:32:00 +0200

It's no secret that Apple is a success. From the sale of their iDevices such as the iPad, iPod and iPhone to their ability to tap into the app market, Apple is one of the kings of the mobile market. One of the avenues which Apple has been unable to tap into correctly though as been its advertising platform, known as iAd.
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Mobile marketing within games

Wed, 08 Feb 2012 13:22:00 +0200

Games. Who needs them? Whiling away the hours with a fresh title beats stress, keeps the mind occupied and gives your fingers a break from frantically texting. Mobile marketing is highly prevalent in some of the top gaming titles out there, with banner ads running across the more popular ones.
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Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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InMobi focuses on Africa

Tue, 07 Feb 2012 12:08:00 +0200

InMobi, the global independent mobile advertising network, has made strategic moves to confirm its focus on the African continent. Isis Nyong'o, vice president and managing director for Africa said "InMobi is investing to grow and enhance our presence in Africa".
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Creating a mobile marketing competition

Mon, 06 Feb 2012 11:33:00 +0200

Running a mobile marketing competition can be a troubling task, at first. What questions do you ask, what can you give away and how will you implement it? Taking it one step at a time and ticking off a few simple tasks can ensure that a mobile marketing competition grows from seed to success.
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Why social media should matter to the mobile marketer

Wed, 01 Feb 2012 15:33:00 +0200

Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing.
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AABLA goes regional, nominations now open

Wed, 01 Feb 2012 10:46:00 +0200

The All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa and ABN Productions, have announced that this years awards will be hosted in a series of regional award ceremonies across Africa and nominations for the awards open today, 1 February 2012.
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Mobile marketing summits set for Com World Series

Tue, 31 Jan 2012 15:05:00 +0200

Informa Telecom & Media and the Mobile Marketing Association (MMA) have announced their partnership on a series of mobile marketing summits, to be held in association with the flagship series of digital events in Africa & the Middle East, Com World Series.
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AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
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Spinlet celebrated at Midem 2012

Tue, 31 Jan 2012 10:14:00 +0200

The launch of Spinlet, Africa's digital distribution service was celebrated this week at Midem 2012, in Cannes, France. The service is expected to debut within Africa this February with over 200 000 tracks, making it the largest platform for music discovery throughout Africa.
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