The Packaging community of Africa

Ten most beautiful objects in South Africa selected

Fri, 10 Feb 2012 07:17:00 +0200

The shortlist of the 10 most beautiful objects in South Africa over the past year has been selected by line-up of design journalists and cultural commentators for Design Indaba's 2012 Most Beautiful Object in South Africa (MBOISA) award.
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[2012 trends] Getting found in 2012

Fri, 27 Jan 2012 13:01:00 +0200

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
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2012 Tabbie Awards open for nominations

Thu, 26 Jan 2012 11:40:00 +0200

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website (www.tabpi.org), allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
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[2012 trends] Setting the scene for search-based marketing

Tue, 24 Jan 2012 14:37:00 +0200

Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category.
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[2012 trends] Apocalypse now!

Tue, 17 Jan 2012 15:05:00 +0200

2012 is the year of the apocalypse (thanks, Mayans). But if you think about it, in a way they are right. Every year it ceases to be the end of the world as we know it. The world is in a constant state of revolution and innovation.
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[2012 trends] With apologies to Cindy Lauper: boys and girls just wanna have fun

Tue, 10 Jan 2012 13:27:00 +0200

It's been a trying time aboard the good ship GFC (Global Financial Crisis). But like all sailors on the sea of life, if rough becomes the new normal, the seasickness begins to ebb and we can start moving away from being "bent-double" over the side of the boat and assume steadier footing through these turbulent waters.
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Building YOUR brand

Thu, 29 Dec 2011 07:19:00 +0200

Isn't it exciting to find a product or service that you have no doubt would become the next 'Chuck Norris' in the business arena? But isn't it also daunting to sit in front of your inbox three weeks later, sifting through nothing but junk and spam e-mails? The excitement seems to rub off so much quicker, doesn't it?
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The past, present and future of advertising agencies in SA

Wed, 21 Dec 2011 10:32:00 +0200

Advertising is not a new concept all at. Political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertising as we know it is generally agreed to have begun with newspapers in the seventeenth century. Simple descriptions along with prices of products then served their purpose until the late nineteenth century.
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Bare naked brand names

Wed, 14 Dec 2011 11:16:00 +0200

Last century business names were colourfully dressed with uniquely stylized lettering, colourful logos, slogans and contextual support. This century, such 'stylized dependency' has been pushed over the cliff by neo-socio-mobile-media-lingo. They're stripped and typed in black and white text as soundbite-sized 'bare naked words', blending into chat lines alongside abbreviations and numbing-mumbo-jumbo.
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South Africa's YoungGuns excel

Tue, 13 Dec 2011 13:54:00 +0200

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully.
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