The Pharmaceuticals community of Africa

Branded pharmaceutical websites drive conversions among prospects and patients

Tue, 22 Mar 2011 08:55:00 +0200

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability toward pharmaceutical brands. Visitation to branded websites also continues to provide the most significant lifts in prospect conversion and patient refills.
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Quality care and expansion on the agenda for Africa Health

Wed, 09 Feb 2011 11:21:00 +0200

With world's second largest healthcare exhibition Arab Health beating all forecasts, the launch of Africa Health will set benchmark for quality of care in Africa.
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'Anti-counterfeit deal threatens accessibility of drugs'

Wed, 30 Jun 2010 09:16:00 +0200

LONDON: A proposed anti-counterfeit trade deal between 10 countries and the European Union (EU) could create "a new set of barriers to the export of generic medicines to low income countries".
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Global players behind anti-counterfeit law campaign

Mon, 24 May 2010 09:14:00 +0200

KAMPALA: The international push behind Kenya's controversial Anti-Counterfeit Act of 2008 dates back as far as October 2006 when the World Customs Organisation held its first intellectual property rights (IPRs) seminar in Kampala, the capital of neighbouring Uganda, focusing on East African governments' enforcement of these rights.
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