The Youth Marketing community of Africa

What young Africans think of love

Tue, 14 Feb 2012 10:58:00 +0200

Over the past 10 days, YoungAfricaLive (YAL) users in Kenya, Tanzania and South Africa were given the chance to vote daily on a spectrum of polls that covered everything from love to what's going down with sex.
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YoungAfricaLive now live in Kenya

Thu, 26 Jan 2012 15:30:00 +0200

YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, has launched in Kenya, adding to the mobile community portal's presence in East Africa which commenced when YoungAfricaLive launched in Tanzania in December 2011.
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[2012 trends] Anthropological trends in the digital space

Fri, 13 Jan 2012 14:07:00 +0200

When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies. I used the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts.
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[2012 trends] Social media marketing and the youth

Tue, 10 Jan 2012 14:23:00 +0200

The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".
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South Africa's YoungGuns excel

Tue, 13 Dec 2011 13:54:00 +0200

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully.
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Deck the halls with vinyl reindeer

Mon, 12 Dec 2011 09:49:00 +0200

So it's silly season again and I suddenly realised that there are few, if any, Christmas carols which those in the advertising industry can relate to. Agencies are usually sweating out piles of retail offerings and staring at huge deadlines at this time of year, hardly the warm, joyful scenes that we hear of in Jingle Bells and O Holy Night.
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Airtel Africa targets youth with music

Fri, 09 Dec 2011 09:01:00 +0200

Airtel Africa today launched a thematic television commercial for its year-end promotion, called 'Airtel Friendzy', which uses music as a tool to forge a strong bond between the brand and the youth. [video]
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Newspapers changing to attract younger readers

Thu, 08 Dec 2011 09:18:00 +0200

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude.
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YoungAfricaLive launches in Tanzania

Fri, 02 Dec 2011 14:01:00 +0200

YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, launched yesterday, 1 December 2011 in Tanzania.
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Brands to change marketing to under-12s on websites

Tue, 29 Nov 2011 08:07:00 +0200

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising.
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