The CRM community of Africa

Can Facebook ever make (real) money?

Tue, 07 Feb 2012 10:40:00 +0200

With the public listing of Facebook, the debate about the amount of money it makes - and potentially can make - has been opened wide. At stake is whether it is possible to marry the very nature of a social network as non-commercial, personal and intense as Facebook is with making money for investors.
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[2012 trends] Getting found in 2012

Fri, 27 Jan 2012 13:01:00 +0200

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
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[2012 trends] Brand purpose to take lead in brand strategy

Tue, 24 Jan 2012 12:26:00 +0200

A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever.
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[2012 trends] Whoosh! The year in which nothing happens

Fri, 20 Jan 2012 14:18:00 +0200

Time magazine named the protester as its 2011 man of the year. The protester using the power he/she obtained from a new media landscape in social-media-enabled grass roots protest movements.
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[2012 trends] Re-evaluating the way we work, communicate

Thu, 19 Jan 2012 14:39:00 +0200

2012 will be a year in which we will be forced to re-evaluate the way we work and the way we convey our clients' messages to the market. Here are my tips and predictions for the months ahead.
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[2012 trends] Anthropological trends in the digital space

Fri, 13 Jan 2012 14:07:00 +0200

When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies. I used the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts.
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[2012 trends] Getting published in 2012

Tue, 10 Jan 2012 15:15:00 +0200

While 2012 will bring another hard year for some brands and their consumers, there are others which will continue to perform really well.
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[2012 trends] Social media marketing and the youth

Tue, 10 Jan 2012 14:23:00 +0200

The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".
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How mobile marketing failed in 2011

Tue, 10 Jan 2012 14:11:00 +0200

Mobile marketing failures in 2011 were arguably less about campaigns going horribly wrong, and more about missed opportunity, too little integration of mobile into overall marketing tactics, and the need to be much more strategic about using mobile marketing.
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[2012 trends] With apologies to Cindy Lauper: boys and girls just wanna have fun

Tue, 10 Jan 2012 13:27:00 +0200

It's been a trying time aboard the good ship GFC (Global Financial Crisis). But like all sailors on the sea of life, if rough becomes the new normal, the seasickness begins to ebb and we can start moving away from being "bent-double" over the side of the boat and assume steadier footing through these turbulent waters.
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