The Milk/maas community of Africa

If you're content, we're content

Mon, 18 Mar 2013 09:03:00 +0200

Content strategists, bloggers, vloggers, citizen journalists, opinionistas - every day, advertorial and promotional initiatives are launched into a wider pool of competing content providers. Content is currently the word on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers.
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[2013 trends] Pdf of 2013 Biz Trends Report now available

Wed, 13 Feb 2013 14:33:00 +0200

Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
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[2013 trends] Africa's dynamic markets

Thu, 31 Jan 2013 13:20:00 +0200

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
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[2013 trends] Out-of-the-box branding

Thu, 31 Jan 2013 12:33:00 +0200

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013.
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[2013 trends] SA's youth trend-o-meter

Thu, 31 Jan 2013 11:30:00 +0200

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
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[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
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[2013 trends] It is no longer business as usual

Wed, 30 Jan 2013 10:44:00 +0200

No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive.
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[2013 trends] The year ahead for experiential marketing

Tue, 29 Jan 2013 11:18:00 +0200

First of all, mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. Now that we have staved off global obliteration and picked up a coastal tan (and a few kilos in the process), it's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom.
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[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

Fri, 25 Jan 2013 12:59:00 +0200

The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
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[2013 trends] Tracking and training

Wed, 23 Jan 2013 11:48:00 +0200

So 21 December 2012 didn't see us hiking to the nearest mountain in anticipation of the Mayan-foretold apocalypse. Well, not all of us at least. As we sighed a collective sigh, most of us sniggered at the Mayans for their inaccurate prophecies, silly headrests and lack of escalators. A few sobered individuals, however, withheld their smirks, realising the wisdom in the vision: the foretold destruction of 2012 was not of the material world, but rather something more important, yet subtle - the trends of 2012!
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