The Sales community of Africa

Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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Recruit your way to the top!

Mon, 06 Feb 2012 09:48:00 +0200

Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging.
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Bharti Airtel issues statement following judgement

Mon, 30 Jan 2012 13:39:00 +0200

In the Federal High Court of Nigeria, the honorable Justice Shuaib, handed down judgment in the matter between Econet Wireless Ltd (EWL) vs. Bharti Airtel Nigeria Limited. Bharti Airtel has since issued a statement to the media.
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Sit up straight and pay attention!

Mon, 30 Jan 2012 09:23:00 +0200

Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of non-verbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment.
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InMobi, PERFORM announce mobile ad sales partnership

Thu, 26 Jan 2012 14:10:00 +0200

InMobi, the global independent mobile ad network, has announced a mobile advertising partnership with digital sports media group PERFORM, for the football news website Goal.com.
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Are you a team player?

Mon, 23 Jan 2012 09:32:00 +0200

Have you noticed that when a sports team wins a championship game, both the players and the coaches talk in terms of a "team victory" and appear to truly enjoy sharing the accomplishment? While on the other hand, teams who are going through a losing streak tend to make excuses and point fingers.
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Deloitte 2012 media predictions

Thu, 19 Jan 2012 13:00:00 +0200

The 'catch up commuter' who uses smartphones, tablet computers and portable media players will become a force in the competitive 2012 electronics market, predicts Deloitte.
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Sign Africa Expo to visit Nelspruit

Tue, 17 Jan 2012 11:34:00 +0200

Sign Africa Expo will be visiting Nelspruit in the Mpumalanga province, South Africa, for the second time, as one of their road show destinations for 2012. The expo will take place on the 15 February at Emnotweni Arena.
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The art of motivating salespeople

Mon, 16 Jan 2012 12:31:00 +0200

When the tide comes in, all the boats in the harbor go up! The long-term benefit of an incentive program is to coax your sales force out of their production comfort zone. Once a salesperson stretches to a new level of personal production, their self-confidence and expectations skyrocket.
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7 apps for mobile marketers on-the-go

Fri, 13 Jan 2012 12:54:00 +0200

The following apps are a must have for the avid mobile marketer on the go. Please note, these are only available for iOS devices (iPod Touch, iPhone and iPad).
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