the Research community of Africa

Print continues to endure - WAN-IFRA reports

Thu, 05 Nov 2009 11:10:00 +0200

The Power of Print and Publishing to Targeted Audiences, two new reports from the WAN-IFRA Shaping the Future of the Newspaper project, examine the enduring appeal of print in the digital age, and provide strategic advice on building multimedia strategies that rely on print media for revenue growth.
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Ipsos Business Elite survey results published

Mon, 26 Oct 2009 07:06:00 +0200

LONDON: According to an announcement from the Ipsos Business Elite (BE) Europe Survey, late last week, CNN is the most popular international television channel to watch amongst Europe's most senior business decision makers.
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Starcom shares findings from PAMRO 2009

Fri, 23 Oct 2009 12:27:00 +0200

Liz Pillay, Starcom MediaVest Group's Africa media manager recently attended the 11th PAMRO (Pan African Media Research Organisation) Conference in Kenya held in late August 2009. The theme for year's conference was "Fast changing media landscape - where does Africa stand?”
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More funds for research in developing countries

Fri, 23 Oct 2009 10:47:00 +0200

The Academy of Sciences for the Developing World (TWAS) has vowed to double its endowment fund to support more scientists and researchers in the developing world, despite the global financial crisis. TWAS announced a 25 million US dollar target for the next four years during its 11th general meeting, currently taking place in Durban, South Africa.
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Shock figures of ad broadcasting errors

Thu, 22 Oct 2009 07:23:00 +0200

According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum.
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Strong brands recover faster

Wed, 21 Oct 2009 09:09:00 +0200

According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally.
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State of ICT in NGOs released

Fri, 16 Oct 2009 06:58:00 +0200

The State of ICT in South African NGOs 2009, was released yesterday Thursday 15 October 2009, by market research organisation, World Wide Worx and NGO technology facilitator SANGONeT.
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Mobile Web Africa conference opens in Johannesburg

Tue, 13 Oct 2009 11:31:00 +0200

Harnessing the potential of Internet and applications on mobile devices is the main theme of the inaugural two-day Mobile Web Africa conference that has opened today, Tuesday, 13 October 2009, at the Michaelangelo Hotel in Sandton, Johannesburg.
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Newspaper circulation in Asia grows 3.44%

Mon, 28 Sep 2009 10:13:00 +0200

The Asian edition of World Press Trends, released last week to coincide with Publish Asia 2009 held in Chennai India, shows that newspaper circulation in Asia grew 3.44% in 2008 over the previous year, despite the global downturn and has grown 17.52% over the past five years.
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Coca-Cola - Best Global Brand 2009

Mon, 21 Sep 2009 10:16:00 +0200

NEW YORK, US: The Best Global Brands 2009 rankings were announced late last week by Interbrand, in conjunction with Business Week. The 10 top brands (in highest ranking order) are Coca-Cola; IBM; Microsoft; GE; Nokia; McDonalds; Google; Toyota; Intel; and Disney.
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