The Research community of Africa

Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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[2012 trends] Media industry encountering unprecedented challenges

Fri, 27 Jan 2012 14:28:00 +0200

The fragmentation of the media and the mind-boggling range of sources of information available to readers, from Wikipedia to Google and the social networks, have conspired to cause publishers of print media to re-evaluate their roles, much as the horse-drawn carriage industry was forced to with the arrival of the internal combustion engine.
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New research reveals how Africa tweets

Thu, 26 Jan 2012 14:28:00 +0200

NAIROBI, KENYA: Young people Tweeting from mobile devices are driving the growth of Twitter in Africa, according to How Africa Tweets, new research launched in Nairobi yesterday.
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Intl students essay competition for meetings industry

Wed, 25 Jan 2012 10:22:00 +0200

As part of the ten year celebration of IMEX, the global meetings, events and incentive travel industry trade show, the organisers, together with research partners, Fast Future Research, are inviting students from all over the world to enter an essay competition as part of its new 'Power of 10' research study.
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[2012 trends] Brand purpose to take lead in brand strategy

Tue, 24 Jan 2012 12:26:00 +0200

A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever.
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[2012 trends] Whoosh! The year in which nothing happens

Fri, 20 Jan 2012 14:18:00 +0200

Time magazine named the protester as its 2011 man of the year. The protester using the power he/she obtained from a new media landscape in social-media-enabled grass roots protest movements.
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[2012 trends] Your friend is literally the trend

Thu, 19 Jan 2012 15:18:00 +0200

2012 will bring fundamental tectonic shifts to the balance of power in technology choices. Many of these will be driven by the people and for the people - in 2012 the trend, literally, is your friend. Smart enterprise will embrace this change but big business will very quickly have to learn to shut up and listen to what the consumer wants.
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[2012 trends] It's not about trends, it's about a reality check

Tue, 17 Jan 2012 15:31:00 +0200

There are no trends in the communications industry this year. There are realities. Fundamental, yet often simple, factors which then influence how communicators can bring value to the organisations they work within.
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[2012 trends] What's up in media for 2012?

Tue, 17 Jan 2012 13:43:00 +0200

Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market.
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[2012 trends] Anthropological trends in the digital space

Fri, 13 Jan 2012 14:07:00 +0200

When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies. I used the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts.
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