the Retail marketing community of Africa

Partnership boosts Jet Community Awards

Thu, 05 Nov 2009 08:20:00 +0200

Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa.
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New MEA marketing director for Cadbury

Wed, 04 Nov 2009 10:17:00 +0200

Mike Middleton has been appointed category director, chocolate for Cadbury's Africa, Middle East region, effective 1 November 2009. Brands under his wing will include Dairy Milk, Lunch Bar, P.S. and Flake.
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Shock figures of ad broadcasting errors

Thu, 22 Oct 2009 07:23:00 +0200

According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum.
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How to grow your brand responsibly in Africa

Wed, 21 Oct 2009 07:47:00 +0200

Despite its seemingly endless problems - diseases, crime, war, coup d'états, dictatorship and corruption - Africa has nevertheless become a destination choice for potential investors who seek to capitalise on its phenomenal growth and annual higher returns to expand their wings and grow their brands. But the continent is not for the faint-hearted!
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The head, heart and hand of branding

Thu, 15 Oct 2009 11:45:00 +0200

The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility.
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New Sony Ericsson fan website for 2010

Mon, 14 Sep 2009 11:26:00 +0200

Earlier this month, Sony Ericsson launched the action-packed Extra Man website for all 2010 FIFA World Cup fan content needs.
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Mobile marketing: future's road most travelled?

Tue, 25 Aug 2009 09:36:00 +0200

Global mobile advertising revenues are set to total US$24 billion by 2013, according to ABI Research. A recent Chief Marketing Officer (CMO) Council survey conducted by Epsilon has revealed that 63% of marketers plan on increasing their mobile marketing budget in 2009.
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Optimising mobile marketing and building quality leads?

Tue, 25 Aug 2009 08:52:00 +0200

Mobile marketing connects businesses and customers during the right time at the right place with the right message. Optimised mobile marketing forms part of one's overall marketing strategy and objectives, and requires the customer's explicit permission and active interaction, according to Alexander Gregori, of myMobworld.
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The essence of mobile advertising

Mon, 24 Aug 2009 10:27:00 +0200

Mobile advertising is proving to be an excellent tool of marketing as research shows that it has strong brand recall, is a place for activity, is needs-driven and reaches a huge number of consumers, compared to traditional media, according to Brett St Clair of AdMob.
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Perils of branding internationally: NIGAZ blunder

Mon, 20 Jul 2009 08:41:00 +0200

Thinking of taking your business international? Take a moment to consider the latest brand blunder caused by the name the new joint venture between Russian energy giant Gazprom and the Nigerian state oil company - to be called NIGAZ, and then contact your branding advisors.
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