the Retail marketing community of Africa

The Hardy Boys to drive Sunlight in Africa

Mon, 18 May 2009 09:29:00 +0200

Unilever's Sunlight brand plans to expand across Africa, Middle East and Turkey, with the campaign driven by South African advertising agency, The Hardy Boys. The announcement was made earlier this month in London that Bartle Bogle Hegarty (BBH) had landed the global account for the brand.
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Walking billboards keep brands visible, budgets low

Thu, 07 May 2009 10:40:00 +0200

For most companies the most important part of business is getting new clientele and accounts. It is for this reason that many spend millions in advertising and marketing. However, newer ways of lowering costs and creating brand awareness have sprung up.
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Uchumi hunts for loyal customers

Tue, 23 Sep 2008 10:46:00 +0200

Uchumi, a Kampala supermarket, has unveiled the first retail shopping club in a bid to attract and retain its customers. The supermarket launched the U-Club, a customer loyalty initiative, which comes with a U-Club Card.
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Limpopo's Marula Festival kicks off

Fri, 29 Feb 2008 06:11:00 +0200

An estimated 20,000 people are expected to attend the annual Marula Festival which kicks off in Phalaborwa, Limpopo, today, 29 February 2008.
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Sneak peak at our Hoodz

Fri, 08 Feb 2008 14:01:00 +0200

With the high incidence of skin cancer comes the unique idea of adding extra sun protection to your everyday peak cap. The average cap is great for cutting the glare, but is it providing enough (if any) protection for your ears and sides of your face? The solution is the patented Hoodz which snap onto your favourite peak cap, providing additional sun protection for the critical high-risk zones - face and ears - particularly during the UV danger period between 10am and 3pm, when radiation from the sun is most damaging.
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Quo Vadis meets high demand for communication courses in 2007 and plans for 2008

Thu, 17 Jan 2008 15:31:00 +0200

Well-known for its on-hands training methodology in corporate communications, Quo Vadis Communications will shortly announce dates for a new series in 2008. This follows another successful year in which the company earned high praise from new clients who attended the courses and expanded established business relations.
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Outdoor cooling a misty business

Thu, 17 Jan 2008 09:32:00 +0200

Right now there are millions of people out there, particularly in South Africa, who are cursing the harsh heat of summer. Despite being a favourite time of the year for most, sans aircon, the summer sun can be your worst enemy. So it's a case of leaving the cool shelter of home to make a record-breaking dash to the air-conditioned car (once it gets going, of course) to make a trip to the office or to the local mall, where the air-conditioners are a welcome retreat from the sweltering, blazing sun outside.
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Price reduction, anyone?

Tue, 08 Jan 2008 15:58:00 +0200

With every New Year comes new challenges, opportunities, new jobs, perhaps a new school for the kids... as well as the inevitable (and usually dreaded) price increases. No matter what, you can always be assured that one or more services that you subscribe to will send you a letter or e-mail advising you that, despite their greatest efforts (hmmm...), they have no alternative but to increase their fees for the new year... just like last year, the year before that, and the year before that one.
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Linear Stand update

Fri, 14 Sep 2007 12:23:00 +0200

Right Stuff has developed the Linear Stand as a dynamic portable point-of-purchase display. This concept offers a unique, diverse and affordable product that is manufactured locally. It is the next generation of showroom stands, which doubles as a banner display as well as a brochure holder.
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