The Production community of Africa

[2012 trends] Getting found in 2012

Fri, 27 Jan 2012 13:01:00 +0200

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
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2012 Tabbie Awards open for nominations

Thu, 26 Jan 2012 11:40:00 +0200

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website (www.tabpi.org), allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
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BBA 7 brings double housemates

Wed, 25 Jan 2012 13:24:00 +0200

Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family.
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[2012 trends] Setting the scene for search-based marketing

Tue, 24 Jan 2012 14:37:00 +0200

Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category.
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Uganda's wildlife set for the screen

Wed, 18 Jan 2012 13:32:00 +0200

Uganda Wild At Heart , a television show which comes to screens in February 2011, is set to promote tourism and wildlife conservation in Uganda.
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CBeebies brings children's tales to the small screen

Wed, 11 Jan 2012 11:10:00 +0200

CBeebies fans from around the world will be treated to classic children's stories in a series of short films commissioned for the preschool network. BBC Worldwide has concluded deals with publishers Barefoot Books and Ladybird Books which will see eight tales read by the CBeebies presenters in Africa, Asia, Australia, Latin America and Poland.
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[2012 trends] Social media marketing and the youth

Tue, 10 Jan 2012 14:23:00 +0200

The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".
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News censorship never ends well for governments, says CNN exec

Mon, 09 Jan 2012 11:15:00 +0200

Tony Maddox, the executive vice president and MD of CNN International, is responsible for CNN's international news and information portfolio. Maddox, who is based at CNN's Atlanta headquarters, is responsible for five CNN services in English; CNN en Español; CNN-IBN, CNN Turk and CNN Chile. [video]
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Mother City retains Loeries, Creative Week to expand

Thu, 08 Dec 2011 11:24:00 +0200

In a four-way pitch against Ballito in KwaZulu-Natal, Johannesburg and Sun City, Cape Town has emerged triumphant to retain The Loerie Awards in the Mother City. The Loeries Judging Week and Seminars will also move from Johannesburg to Cape Town, so that judging will take place during Creative Week in the days leading up to the awards ceremonies.
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Nando's ad standing down from TV

Thu, 01 Dec 2011 14:32:00 +0200

Nando's South Africa, in a statement issued on Thursday, 1 December 2011, has said that it will no longer air its ad "Last Dictator Standing" as part of its festive season campaign on television: "We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando's staff and customers."
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