the Research community of Africa

Shock figures of ad broadcasting errors

Thu, 22 Oct 2009 07:23:00 +0200

According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum.
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Strong brands recover faster

Wed, 21 Oct 2009 09:09:00 +0200

According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally.
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State of ICT in NGOs released

Fri, 16 Oct 2009 06:58:00 +0200

The State of ICT in South African NGOs 2009, was released yesterday Thursday 15 October 2009, by market research organisation, World Wide Worx and NGO technology facilitator SANGONeT.
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Coca-Cola - Best Global Brand 2009

Mon, 21 Sep 2009 10:16:00 +0200

NEW YORK, US: The Best Global Brands 2009 rankings were announced late last week by Interbrand, in conjunction with Business Week. The 10 top brands (in highest ranking order) are Coca-Cola; IBM; Microsoft; GE; Nokia; McDonalds; Google; Toyota; Intel; and Disney.
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MasterCard Index: growing inequality between SA women, men

Wed, 05 Aug 2009 08:24:00 +0200

The results of the latest MasterCard Worldwide Index of Women's Advancement saw South Africa's Index score decline by five points from 90.6 to 85.7 between 2008 and 2009. The Index was released yesterday, Tuesday, 4 August 2009.
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Namibia cuts phone fees before SA

Tue, 28 Jul 2009 13:40:00 +0200

Opposition to the high cost of making a cellphone call from one network to another is rising, with SA now being derided for falling behind Namibia in its prices.
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Strong growth in mobile advertising - BuzzCity

Wed, 15 Jul 2009 08:42:00 +0200

The global recession is having some effect on mobile advertisers, but mobile advertising continues its strong overall growth, said the results of BuzzCity's quarterly Global Mobile Advertising Index, yesterday, Tuesday, 14 July 2009. The company is a global provider of wireless communities and consumer services.
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Q4 worldwide mobile phone sales decline - Gartner

Wed, 04 Mar 2009 12:51:00 +0200

The global economic downturn had a significant impact on the mobile phone industry as worldwide mobile phone sales to end users totalled 314.7 million units in the fourth quarter of 2008, a 4.6% decline from the fourth quarter of 2007, according to Gartner, Inc. Manufacturers continued to struggle against low consumer confidence in both emerging and mature markets.
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Doing business in Africa

Thu, 11 Sep 2008 07:41:00 +0200

Doing Business 2009: Record year for regulatory reform in Africa - Senegal, Burkina Faso, and Botswana make key improvements; Mauritius ranks highest in region on ease of Doing Business.
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Honda Jazz wins top honours again

Fri, 07 Dec 2007 11:38:00 +0200

The Honda Jazz has for the fourth consecutive year won top honours in the J.D Power and Associates 2007 South Africa Initial Quality Study.
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