the Direct Marketing community of Africa

Japan automakers energise direct marketing in Uganda

Wed, 13 May 2009 11:20:00 +0200

Japanese online car dealers are becoming more aggressive in selling off their cars to people in Uganda, in the wake of the economic crisis. The most aggressive marketers include; Japan Auto Trade, Click n Buy and Pick n Buy24.
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Mike Walsh in Kenya for mentorship programme

Mon, 22 Sep 2008 11:51:00 +0200

Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador.
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Smart strategies for compensating telemarketing service providers

Fri, 20 Jun 2008 13:47:00 +0200

With a third of all lead generation budget dollars allocated to outsourced business-to-business teleservices providers, how do Best-in-Class organisations most effectively compensate their external vendors? Aberdeen survey respondents from more than 200 organisations provide rich detail regarding their preferences for how they prefer to model the fiscal relationship they build with their outsourced provider partner.
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Building a case for mobile advertising

Tue, 18 Mar 2008 06:32:00 +0200

Many advertisers are in wait-and-see mode on mobile advertising. "At the moment, the level of transparency is not enough to drive significant budgets into this medium," acknowledges Henry Stevens, director of media and entertainment at the GSM Association, a trade group that represents wireless service providers.
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Using offline marketing to grow your online business

Fri, 11 Jan 2008 09:18:00 +0200

Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of "off-line marketing" as it related to driving traffic and conversions on your website of landing page.
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Zim advertising awards go ahead despite lack of new campaigns

Fri, 11 Jan 2008 07:04:00 +0200

Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.
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Future techniques in online marketing

Fri, 30 Nov 2007 08:49:00 +0200

Senior Editor in Charge of Adotas, Sarah Novotny summarizes key future trends in Online advertising as predicted by Dilip DaSilva, Exponential's founder and CEO. Excerpting from the summary, Novotny says there are six key trends identified in this release.
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Innovation is alive and well and living in loyalty programs

Fri, 09 Nov 2007 13:35:00 +0200

Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones.
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Continent's comms costs cut

Thu, 08 Nov 2007 11:22:00 +0200

South African-based company Evosat, which distributes Inmarsat's Broadband Global Area Network (BGAN) service across Africa, has secured a major deal that will see satellite communication costs to provide simultaneous voice and broadband data, virtually halved on the continent.
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PAMRO documents Africa's varied media landscape

Mon, 05 Nov 2007 11:31:00 +0200

The country reports from the members of the Pan African Media Research Organisation (PAMRO) shed some light on media in Africa.
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