The Advertising community of Africa

Mobile marketing within games

Wed, 08 Feb 2012 13:22:00 +0200

Games. Who needs them? Whiling away the hours with a fresh title beats stress, keeps the mind occupied and gives your fingers a break from frantically texting. Mobile marketing is highly prevalent in some of the top gaming titles out there, with banner ads running across the more popular ones.
Read more... | Send to a friend

Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Read more... | Send to a friend

InMobi focuses on Africa

Tue, 07 Feb 2012 12:08:00 +0200

InMobi, the global independent mobile advertising network, has made strategic moves to confirm its focus on the African continent. Isis Nyong'o, vice president and managing director for Africa said "InMobi is investing to grow and enhance our presence in Africa".
Read more... | Send to a friend

A role for media agencies in solving the modern media blur

Thu, 02 Feb 2012 10:31:00 +0200

London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three. [video]
Read more... | Send to a friend

Why social media should matter to the mobile marketer

Wed, 01 Feb 2012 15:33:00 +0200

Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing.
Read more... | Send to a friend

AFCON 2012: Samsung launch interactive, online events

Tue, 31 Jan 2012 14:25:00 +0200

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
Read more... | Send to a friend

Spinlet celebrated at Midem 2012

Tue, 31 Jan 2012 10:14:00 +0200

The launch of Spinlet, Africa's digital distribution service was celebrated this week at Midem 2012, in Cannes, France. The service is expected to debut within Africa this February with over 200 000 tracks, making it the largest platform for music discovery throughout Africa.
Read more... | Send to a friend

Sit up straight and pay attention!

Mon, 30 Jan 2012 09:23:00 +0200

Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of non-verbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment.
Read more... | Send to a friend

[2012 trends] Getting found in 2012

Fri, 27 Jan 2012 13:01:00 +0200

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
Read more... | Send to a friend

2012 Tabbie Awards open for nominations

Thu, 26 Jan 2012 11:40:00 +0200

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website (www.tabpi.org), allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
Read more... | Send to a friend