The Advertising community of Africa

How to connect FMCG brands with African consumers

Wed, 22 May 2013 10:24:00 +0200

When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions.
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Safaricom educates consumers about M-Shwari

Tue, 21 May 2013 12:40:00 +0200

Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari.
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MTN launches YouTube custom channel in Africa

Tue, 21 May 2013 11:14:00 +0200

YouTube has long been known as the place where anyone with a video camera and an internet connection can share their life, art and voice with the world, with 6 billion hours of video watched every month. Yet YouTube's power for advertisers in Africa is still in its early stages, helping advertisers build a presence and connect with an audience that is interested in discovering and engaging with video content.
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Portfolio Night Johannesburg: Bizcommunity launches a shooting star

Mon, 20 May 2013 14:13:00 +0200

Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin (@TerryLevin)!
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Your online reputation is worth gold...

Mon, 20 May 2013 11:35:00 +0200

If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.
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Students, don't forget to enter Biz's Portfolio Night competition!

Fri, 17 May 2013 11:04:00 +0200

A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already.
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Reminder for Jozi students to enter Portfolio Night competition on Biz

Thu, 16 May 2013 14:10:00 +0200

Branding, design or advertising students in Jozi, don't forget to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week Wednesday, 22 May 2013! Simply complete this form and upload a Biz Portfolio Showcase before Monday 20 May.
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Be big on biz with Portfolio Night and Bizcommunity - competition

Wed, 15 May 2013 11:32:00 +0200

If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one ticket of the coveted 150 to give away.
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Mediatech Africa caters to content creators

Tue, 14 May 2013 21:29:00 +0200

The countdown to Mediatech Africa 2013, taking place from 17-19 July 2013 at The Coca-Cola Dome, Johannesburg, South Africa, has started and anticipation for the top brands and services on offer this year in the broadcast, film and production industry has begun to build.
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Digital, traditional media go hand in hand

Mon, 13 May 2013 11:27:00 +0200

It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
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