the Advertising community of Africa

Branded TV entertainment keeps audiences glued

Thu, 02 Jul 2009 14:38:00 +0200

It remains a serious battle for advertisers to draw TV target audiences into watching commercials and then entice them to act upon the ads. Viewers are fond of channel hopping during ad breaks; in Nigeria, for example, the lack of television content has been blamed for this avoidance, yet even with the introduction of satellite TV and local stations loaded with content, this has not changed.
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Publicis opens doors for business in Ghana

Tue, 09 Jun 2009 10:54:00 +0200

Click to enlargePublicis Worldwide has announced the opening of a new agency in Ghana - currently alleged to be one of the fastest growing economies in sub-Saharan Africa.
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Mobile advertising in local languages

Tue, 02 Jun 2009 11:19:00 +0200

BANGALORE: Asian-based mobile advertising network mKhoj now has the ability to publish mobile advertising suited to local languages in seventeen different countries, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu. The announcement was made yesterday, Tuesday, 2 June 2009.
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Origin8 Saatchi & Saatchi wins four Gold Gong-Gongs

Tue, 19 May 2009 16:00:00 +0200

Saatchi & Saatchi¹s Ghana office, Origin8 Saatchi & Saatchi won four Gold Gong-Gongs at the 7th Gong-Gong Awards held in Accra earlier this month. It the highest number of gold trophies won by any agency this year, taking home five silver awards as well.
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The Hardy Boys to drive Sunlight in Africa

Mon, 18 May 2009 09:29:00 +0200

Unilever's Sunlight brand plans to expand across Africa, Middle East and Turkey, with the campaign driven by South African advertising agency, The Hardy Boys. The announcement was made earlier this month in London that Bartle Bogle Hegarty (BBH) had landed the global account for the brand.
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Simon Sylvester keynote speaker at 2009 APEX Awards

Fri, 08 May 2009 09:59:00 +0200

Y&R UK's Simon Sylvester will deliver the keynote address at the 2009 APEX Awards gala, followed by the awards announcements. The banquet takes place on Thursday, 21 May 2009 at the Vodadome at Vodaworld in Midrand, South Africa.
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Festival of Media Awards 2009 People's Award open to public vote

Thu, 16 Apr 2009 11:12:00 +0200

Sponsored by the Wall St Journal Europe, the People's Award is allowing anyone with an interest in advertising to be part of the jury and vote for their favourite campaigns from the shortlisted entries at the Festival of Media Awards 2009. Write-ups, images and reels from the 109 shortlisted entries is open for public view and voting until 21 April 2009.
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2009 Dubai Lynx Agency of the Year Award withdrawn

Thu, 09 Apr 2009 09:58:00 +0200

The organisers of the 2009 Dubai Lynx Awards have announced that they are withdrawing the Agency of the Year award from FP7 Doha and the trophy will subsequently now not be awarded this year. Investigations after the 2009 awards show apparently revealed examples of work from FP7 Doha that did not meet the Dubai Lynx entry criteria.
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SAARF's Piet Smit passes away

Mon, 06 Apr 2009 11:46:00 +0200

Piet Smit, former technical director of the South African Advertising Research Foundation (SAARF), passed away on Friday, 3 April 2009. Doctors suspect that it was due to a massive pulmonary embolism. Smit's influence in the industry extended across Africa.
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AY&R East Africa rebrands to Young & Rubicam Brands

Fri, 03 Apr 2009 10:06:00 +0200

Ayton Young & Rubicam Group (AY&R) has been rebranded to Young & Rubicam Brands, a move aimed at better integrated communications and driving its pan-African growth. Young & Rubicam Brands was founded in 1972 as Hill Ayton Limited.
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