The Branding community of Algeria

SA, Africa's most valuable nation brand

Wed, 25 May 2011 13:45:00 +0200

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
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Loeries 2011 opens for entries, categories revised

Tue, 15 Mar 2011 13:19:00 +0200

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
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2011 Maputo International Ad Festival set for May

Wed, 23 Feb 2011 07:22:00 +0200

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
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UBA aims to be Africa's sixth largest bank in 2010

Wed, 05 Dec 2007 09:00:00 +0200

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
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African nations agree to $1 billion Indian satellite project

Fri, 30 Nov 2007 12:04:00 +0200

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
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Music video project for Africa

Thu, 22 Nov 2007 14:43:00 +0200

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
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Joining forces for cool-drinks, cool music

Fri, 17 Aug 2007 13:01:00 +0200

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.
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New team for insurance giant's Africa arm

Thu, 16 Aug 2007 11:21:00 +0200

The Liberty Group announces new team for Rest of Africa to drive strategic growth.
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Zimbabwe to launch international marketing campaign

Tue, 14 Aug 2007 12:07:00 +0200

The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke described as negative publicity on Zimbabwe.
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Groundbreaking cool-drink advertisement launches in Nigeria

Tue, 14 Aug 2007 11:30:00 +0200

The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad.
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