The Advertising community of Zimbabwe

Accurate marketing data imminent

Wed, 23 Jan 2013 10:07:00 +0200

Up-to-date data on what Zimbabweans read, watch, listen to and buy will be released next month. The fourth quarter Zimbabwe All Media and Products Survey (ZAMPS) research was completed last year and the data is now being analyzed and tabulated ready for release.
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ZBC feels the heat of competition

Tue, 30 Oct 2012 11:43:00 +0200

State run Zimbabwe Broadcasting Corporation (ZBC) has reduced its advertising rates by 40%, in an apparent indication which confirms that the national broadcaster is feeling the heat of competition and struggling to attract advertisers.
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Redefinition launches in Zimbabwe

Thu, 12 Jul 2012 10:35:00 +0200

Redefinition, a new advertising agency is expected to launch this week in Zimbabwe. Redefinition, described as the new player in Zimbabwe's advertising and marketing industry, specialises in advertising, marketing, branding and social media use.
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Outdoor media in Zimbabwe - The First Frontier!

Mon, 09 Jul 2012 09:46:00 +0200

At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market. This is why Gillette places adverts targeted at men around popular sports programming. With so much content floating about, media buyers are typically spoilt for choice and could almost live entirely off the lunches, dinners and 'corporate gifts' media owners throw at them to court their client's budgets.
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Ncube urges use of social media to grow brands

Mon, 19 Mar 2012 13:30:00 +0200

Alpha Media Holdings chairman Trevor Ncube has challenged the business community to embrace various social media available to improve their business brands.
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The Jupiter Drawing Room expands into Zimbabwe

Thu, 23 Feb 2012 14:45:00 +0200

The Jupiter Drawing Room, a globally recognised advertising agency that opened its doors in South Africa in the late 80's, on Thursday, 23 February 2012, announced that it signed a deal with an advertising agency in Zimbabwe to expand in the country.
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Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
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2011 PAMRO meeting announces speakers

Thu, 04 Aug 2011 11:05:00 +0200

The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers.
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Loerie Awards adds PR category for 2011

Wed, 20 Apr 2011 13:11:00 +0200

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
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Tickets on sale for 2011 Loeries

Mon, 18 Apr 2011 10:32:00 +0200

Tickets for The 33rd Annual Loerie Awards are on sale as of 12pm today, Monday, 18 April 2011. The festival weekend, hosted in Cape Town, will take place from 16-18 September. Tickets can be booked on the Loeries website via the new electronic booking system.
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