The Marketing community of Uganda

Zuku TV's original content strategy pays off

Wed, 30 Jan 2013 11:45:00 +0200

In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.
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Samsung targets infrastructure deals in Africa

Mon, 26 Nov 2012 12:22:00 +0200

After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent.
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NTV tops social media use in Uganda

Fri, 09 Nov 2012 10:41:00 +0200

Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country.
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[Executive Check] Ad agencies ought to be intimate with clients to thrive

Mon, 15 Oct 2012 10:25:00 +0200

MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, (David Dumba) which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
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[PAMRO 2012] Day 2: The smart phone and the marketing game

Fri, 31 Aug 2012 13:06:00 +0200

It is estimated that by the end of 2012, there will be 735 million mobile subscribers in Africa. By 2014, the smart phone will be the main gadget that will be used to access the internet. What does this mean? If you are a brand, you have no choice but to ensure you are on the mobile space. In Kenya for example, 84% of those who access the internet use their mobile phone while 54% use their desktop and 29% their laptop.
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[PAMRO 2012] Day 3: Measuring ROI on social media

Fri, 31 Aug 2012 12:04:00 +0200

Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media. "Companies need to know where to put their money, if it has to have an impact," noted Joe Otin, MediaCT director, Ipsos Synovate Pan-Africa, Kenya.
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Ugandan brands battle for post London Olympics shine

Thu, 16 Aug 2012 11:06:00 +0200

Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.'
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All set for PAMRO All Africa Media Research Conference

Fri, 27 Jul 2012 10:17:00 +0200

The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", will take place from 26-29 August 2012 in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
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Video streaming coming to Africa

Mon, 16 Jul 2012 12:45:00 +0200

LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
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[Executive Check] Social media marketing - a must in business

Thu, 12 Jul 2012 11:12:00 +0200

Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.
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