The Trends community of Tanzania

Mobile and digital trends in 5 African countries: a cultural interpretation

Thu, 07 Feb 2013 12:15:00 +0200

As part of a multi-national mobile and digital insights gathering project for mobile agency, Yonder Media, I was commissioned to gather cultural and behavioural insights in five African countries: Nigeria, Ghana, Kenya, Tanzania and Zambia.
Read more... | Send to a friend

[2013 trends] Africa poised for a great future

Wed, 30 Jan 2013 12:39:00 +0200

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Read more... | Send to a friend

Consumer Confidence Survey: Economy again top global concern

Wed, 09 Nov 2011 09:36:00 +0200

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
Read more... | Send to a friend

Africa's five major trends for potential growth

Fri, 07 Oct 2011 09:56:00 +0200

Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.
Read more... | Send to a friend