the Brand Management community of South Africa

Nurturing nature and branding

Thu, 26 Nov 2009 11:13:00 +0200

Some of the most recognisable, renowned and respected global brands are linked to nature, environment or wildlife. So why have most global corporates conveniently turned to nature for nurturing their brands? How does ‘wildlife do wonders for your image'?
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Regaining your reputation after the recession: Part 1

Wed, 25 Nov 2009 11:26:00 +0200

Many retail banks have alienated their clients be reacting inappropriately to the recession. In part 1 of this article we look at some of the long-term damage to their brands.
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Licence your own addictive soccer board game

Tue, 24 Nov 2009 12:46:00 +0200

Could you use a great dice-powered soccer board game as a promotion?
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Special coins minted for 2010 FIFA World Cup

Tue, 24 Nov 2009 07:47:00 +0200

JOHANNESBURG: The South African Mint Company has minted special gold coins to commemorate the 2010 FIFA World Cup. Several gold coins with the emblem of the 2010 FIFA World Cup were launched at the renovated Soccer City Stadium on Monday, 23 November 2009.
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MSCSPORTS continues to Make Sport Count

Mon, 23 Nov 2009 16:18:00 +0200

Sports marketing company, MSCSPORTS continues to Make Sport Count for two new clients, namely Samsung Mobile and Etana Insurance.
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Eclipse brand identity

Mon, 23 Nov 2009 13:08:00 +0200

Branding and design agency, HKLM Middle East, demonstrated its creative talents with an innovative identity solution for the luxurious Eclipse Champagne bar on the 26th floor of the InterContinental Dubai Festival City.
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Tony Koenderman's Brainstorm extends magic to Vega

Thu, 19 Nov 2009 12:08:00 +0200

Tony Koenderman's Brainstorm, an annual conference, started five years ago with the objective of giving the advertising and marketing industry an opportunity to catch up with the latest trends in marketing. This year the forum was titled “Catch a Wake-Up”, and the wake-up in question concerned the digital media.
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Foozi supports Football Fridays

Thu, 19 Nov 2009 09:36:00 +0200

Foozi has pledged its support to Football Fridays each week, by giving four companies the chance to win the use of a Foozi foosball table. The campaign runs until the end of the year.
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Invest in your people!

Thu, 19 Nov 2009 07:32:00 +0200

Many companies invest heavily in building their brand, but too often they seem to neglect investing time and effort in the very people who at the end of the day are the window to the company - its staff.
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Darsot bus ad campaign to widen

Wed, 18 Nov 2009 08:26:00 +0200

After a successful 12-month campaign using 50 branded buses in KwaZulu-Natal, the Darsot Food Corporation is planning to continue the campaign.
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