the Brand Management community of South Africa

ADC logo meets mission to Connect, Provoke, Elevate

Fri, 06 Nov 2009 08:11:00 +0200

The New York-based Art Directors Club yesterday Thursday 5 November 2009 unveiled its new logo that both accentuates its commitment to currency and relevancy in the emerging world of marketing and celebrates its authenticity as the original organization for global creative professionals.
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New international marketing logo for South Africa

Thu, 05 Nov 2009 15:09:00 +0200

Click to enlargeSouth Africa will now use one logo to market the country, following Cabinet's approval of a new international marketing logo. The new logo is designed to replace about 70 old logos that were used by the International Marketing Council and South African Tourism to represent SA. [poll]
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Goodbye Citi - farewell campaign for iconic brand

Thu, 05 Nov 2009 11:33:00 +0200

As a farewell to one of its iconic brands, Volkswagen South Africa is launching a countrywide campaign to celebrate 25 years of Citi Golf production, as the legend retires. The last Citi will do a victory lap around the country to offer everyone the opportunity to come and bid farewell to Citi by signing the vehicle.
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Partnership boosts Jet Community Awards

Thu, 05 Nov 2009 08:20:00 +0200

Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa.
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SA auction company now a Superbrand

Wed, 04 Nov 2009 08:24:00 +0200

Superbrands, one of the world's largest independent arbiter of branding, which aims to identify those brands that are performing above and beyond others within the markets in which they operate, has awarded Superbrands status to Alliance Group in South Africa.
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Call to enter 2010 Clios online

Tue, 03 Nov 2009 11:00:00 +0200

NEW YORK: The CLIO Awards announced yesterday, Monday, 2 November 2009, that its online entry system for the 2010 Awards Programme is now accepting submissions. Entry deadline is 22 January 2010.
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Does your brand stand out from the ad pollution?

Mon, 02 Nov 2009 12:35:00 +0200

How often has your ad agency promised that their concepts will "cut through the clutter" only to blast out more of the same brand messages placed on new urban surfaces, media channels and emerging digital platforms. Unfortunately clutter is leading to more clutter.
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Affinity Publishing launches Brands and Branding 2009

Thu, 29 Oct 2009 09:10:00 +0200

South African marketers and consumers can rest assured that their country's rich branding history has been researched, documented, condensed and safely kept in the ‘Brand Museum' of branding, advertising and packaging - to serve as an ‘an ‘instruction manual' and a ‘book of wisdom' of brands and branding, and to be revisited by present and future generations.
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Now company values can be heard

Wed, 28 Oct 2009 15:56:00 +0200

To ensure that staff buy into company values, leading brand agency The Fearless Executive has collaborated with Getto Ruff Records. They have developed an innovative process that helps companies understand what their values, literally, sound like.
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Edgars Melrose Arch launch marks 80th anniversary

Wed, 28 Oct 2009 09:25:00 +0200

Edgars celebrated its 80th anniversary in style with the premiere yesterday, Tuesday, 28 October 2009, at Melrose Arch, Johannesburg, of a new concept store that will sell skin care products, fragrances, clothes, shoes and other accessories.
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