the Branding community of South Africa

Tony Koenderman's Brainstorm extends magic to Vega

Thu, 19 Nov 2009 12:08:00 +0200

Tony Koenderman's Brainstorm, an annual conference, started five years ago with the objective of giving the advertising and marketing industry an opportunity to catch up with the latest trends in marketing. This year the forum was titled “Catch a Wake-Up”, and the wake-up in question concerned the digital media.
Read full story... | Send to a friend

Foozi supports Football Fridays

Thu, 19 Nov 2009 09:36:00 +0200

Foozi has pledged its support to Football Fridays each week, by giving four companies the chance to win the use of a Foozi foosball table. The campaign runs until the end of the year.
Read full story... | Send to a friend

Invest in your people!

Thu, 19 Nov 2009 07:32:00 +0200

Many companies invest heavily in building their brand, but too often they seem to neglect investing time and effort in the very people who at the end of the day are the window to the company - its staff.
Read full story... | Send to a friend

Darsot bus ad campaign to widen

Wed, 18 Nov 2009 08:26:00 +0200

After a successful 12-month campaign using 50 branded buses in KwaZulu-Natal, the Darsot Food Corporation is planning to continue the campaign.
Read full story... | Send to a friend

Old Mutual Investment Group appoints icandi COMMUNICATIONS as TTL agency for latest Basil Read JV

Tue, 17 Nov 2009 14:05:00 +0200

icandi COMMUNICATIONS has been appointed as the through-the-line agency for Old Mutual Investment Group and Basil Read's latest joint venture development in the vicinity of Doornkuil. icandi COMMUNICATIONS will be responsible for conceptualisation of the brand and its positioning in its entirety.
Read full story... | Send to a friend

Bookmark Awards prove Quirk are the leaders in social media marketing

Tue, 17 Nov 2009 11:44:00 +0200

In the second ever Bookmark awards, the Online Publishers Association presented Quirk eMarketing with top awards within the Social Media category. Winning two silver awards ahead of some very stiff competition, the Quirk team proved their prowess in the social media landscape. The fact that no golds were awarded on the night stands testament to the high standards of the local and international judges.
Read full story... | Send to a friend

Organise differently: moving to a single corporate brand approach

Tue, 17 Nov 2009 11:28:00 +0200

Is the industrial marketing environment changing so rapidly and erratically that a single brand approach has become a great possibility for B2B companies to create something constant and lasting? Can B2B companies profit from the entrepreneurial competence and business capability that the strong single corporate brand radiates on all aspects of the business?
Read full story... | Send to a friend

Add your Foozi message of cheer for orphaned children

Tue, 17 Nov 2009 10:56:00 +0200

Foozi is designing and donating a fully branded foosball table to a children's home in Durban, just in time for Christmas. The design will feature 400 personalised messages, photographs and designs from Foozi fans all around the world.
Read full story... | Send to a friend

The Nola brand gets a facelift

Fri, 13 Nov 2009 17:59:00 +0200

Leading Cape-based strategic design agency, Liquidlab, has recently expanded its national client base to include one of South Africa's most trusted household brands, Nola. The company approached Liquidlab to redesign both their corporate logo and their range of household mayonnaises and dips.
Read full story... | Send to a friend

How to write articles for your own business: a tutorial

Thu, 12 Nov 2009 12:27:00 +0200

One of the big trends in small-to-medium business marketing at the moment is content creation: writing articles, blog posts and newsletter articles on a regular basis and using these to boost website traffic, public interest or even sales.
Read full story... | Send to a friend