the Branding community of South Africa

Qualify with a Diploma in Communications Management

Fri, 16 May 2008 14:54:00 +0200

Vega Orbit, The Continuing Professional Development division of Vega The Brand Communications School, offers various part-time offerings. The Diploma in Communications Management commences in July 2008 at Vega campuses in Johannesburg, Durban and Cape Town. Read full story... | Send to a friend

Permanent installation by 3D Deco

Thu, 15 May 2008 16:40:00 +0200

Event décor is fast moving from draping to something more trendy and versatile and once again 3D Deco takes centre stage. Read full story... | Send to a friend

SA brands dominate Brand Trust survey

Wed, 14 May 2008 15:13:00 +0200

No one will disagree that 2008 has been a tough year for South Africa. The suspicions that continue to rest on the shoulders of the new president of the ANC, the doubt over our top cop's trustworthiness, the imminent disbanding of the Scorpions, the power crisis, the ongoing and senseless crime. All of these have cast a dark cloud over the country of late. Darker, some say, than we have seen since the days of Apartheid. Read full story... | Send to a friend

Gaining control over your brand

Mon, 12 May 2008 12:10:00 +0200

The consumer research industry has been turned on its head in the past decade, having to apply research to new mediums which were not there 10 years ago, and in an environment where marketers have lost a measure of control over their brands to consumers. Read full story... | Send to a friend

Southern Africa unveils single tourism brand

Mon, 12 May 2008 09:39:00 +0200

The 2010 Transfrontier Conservation Areas (TFCAs) brand has been unveiled by nine Southern African countries at Durban's Tourism Indaba 2008 in a bid to encourage tourism in these countries. Read full story... | Send to a friend

Podcasts bring brands to life

Mon, 12 May 2008 09:03:00 +0200

These days advertising agencies don't make ads for television; they make them so they will be passed around and spoofed on YouTube. Look at Cadbury's drumming gorilla or the Bravia ad (thanks to Mike Stopforth for alerting me to that whole palaver). It's all about creating great content and then getting people talking about it - and consequently getting people talking about you and your brand. Read full story... | Send to a friend

The big, bad brand of Bollywood

Fri, 09 May 2008 09:03:00 +0200

There is really nothing wrong with the brand "Bollywood", except that the Indian film industry has become far more powerful and far-reaching than anything else like this in any other country of the world, and even larger than Hollywood. Read full story... | Send to a friend

From Isidingo star to Avon celebrity

Thu, 08 May 2008 10:19:00 +0200

Avon has announced a new partnership with Lesego Motsepe, the accomplished South African TV star who entertains millions of viewers each day as the vibrant and sophisticated, Lettie Matabane in the ever popular SABC 3 soapie, Isdingo. Read full story... | Send to a friend

Bean counters give way to bean makers

Thu, 08 May 2008 08:51:00 +0200

David Bullard was unjustly fired for using this injunction, but I'll do it anyway. Imagine a world in which the financial director defers to his marketing colleague. Even more strange, imagine a world where the marketing director is on the board and sits next to the financial director at the board meeting. Read full story... | Send to a friend

Talking trademarks in Africa

Thu, 08 May 2008 08:27:00 +0200

Recent developments mean that trademark owners should make plans both to develop their brands' presence and to protect their rights in (and from) Africa. Read full story... | Send to a friend