The Branding community of South Africa

Foozi Football Fridays - flying high for SA in 2010

Tue, 09 Feb 2010 10:09:00 +0200

<>Foozi pledged its support to Football Fridays in 2009, by giving four Johannesburg companies the weekly opportunity to win the use of a Foozi foosball table for one Foozi Friday. This year, coupled to its recent launch of the all new Foozi rental table design, the South African flag, Foozi is offering corporates the opportunity to rent a table on Foozi Fridays for only R599 including delivery.
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Toyota will survive in spite of PR foul-up

Tue, 09 Feb 2010 09:30:00 +0200

<>The great Toyota recall saga might dent its sales for a short while but the brand won't suffer that badly in the long run from the embarrassment of having to get millions of its cars back into workshops to fix potentially dangerous sticking accelerators.
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Brands blend at varder@troika

Tue, 09 Feb 2010 08:14:00 +0200

<>varder@troika is the result of a formalised co-working agreement between Sandton-based brand communications company Troika Imagineering Works and copywriter Mark Varder. Varder is now a Troika client, drawing on the agency's design and production support when required and at the same time, Troika will draw on Varder's extensive experience as needed - making Troika a client of Varder.
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Sheraton launches branding campaign

Tue, 09 Feb 2010 07:03:00 +0200

<>Sheraton Hotels & Resorts announced yesterday, Monday, 8 February 2010, that it is highlighting its US$6 billion (about R46 billion) three-year global brand overhaul, with a US$20m (about R155 million) multi-media marketing campaign.
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Four digital milestones for your business in 2010

Mon, 08 Feb 2010 12:49:00 +0200

<>I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. Call it cutting through the clutter, if you will... So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. They're not rocket science - but good strategy never was.
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Brand Museum looks for Valentine's Day images

Mon, 08 Feb 2010 12:31:00 +0200

The South Africa Brand Museum project, which now has some 500 items that can be viewed online, would like you to donate any heritage Valentine's Day images to help grow the Museum's picture stock. In return you will be honoured as a Friend of the Museum and invited to future events.
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Meet Bokkie, the Boks' new kid

Fri, 05 Feb 2010 11:25:00 +0200

<>The new character Bokkie made his first appearance at the launch of South African Rugby Union's (SARU) Champion Tour and will become a familiar face around South African rugby as he is used in a host of marketing, communication and commercial activities.
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Brand Alive opens Swedish office

Fri, 05 Feb 2010 10:55:00 +0200

<>brandalive®, the brand relationship company, has opened an office in Gothenburg, Sweden. Headed up by top international branding expert, Tony Leidenkrantz, the office propels the company formally onto the European stage.
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Unite Mzansi Unite campaign arrives in KZN

Fri, 05 Feb 2010 10:40:00 +0200

On Thursday, 4 February 2010, the gigantic Bafana Bafana jersey, a symbol of the Unite Mzansi Unite campaign, crossed the border from the Eastern Cape into KwaZulu-Natal, after a month tour of the Eastern Cape. The jersey was signed by Premier Dr Zweli Mkhize, adding to the list of other high-profile government leaders such as Jacob Zuma, Helen Zille and Noxolo Kiviet.
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Feed your ego, again - Loeries annual out

Fri, 05 Feb 2010 09:29:00 +0200

<>Hot off the press, the 31st Loerie printed annual of 313 pages is now available with a complementary DVD set at R605 (excl. vat).
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