the Branding community of South Africa

Emerging market lesson from the East

Fri, 03 Jul 2009 12:26:00 +0200

There is a lot of nervous talk lately about the understanding of and communicating to the ‘mass market'. Understandably so, this demographic has obtained increasingly greater spending power and thus a more significant impact on the economy. Thus understanding the markets purchasing psychology and being able to deliver on their growing and shifting needs is integral to the success of any brand focused on the this large segment. Unfortunately, as a result, our view of this ‘mass' is just that and we tend to approach this market with a one-shoe style fits all form of communication. This works for a limited period only, eventually the market begins to segment and brands had best be ready to engage those segments.
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Brand SA aims for the Barcelona 92 effect

Fri, 03 Jul 2009 11:36:00 +0200

South Africa has been given a pass mark of 75% by the football governing body for successfully hosting the Confederations Cup tournament. Now Brand South Africa is aiming at triggering the so-called Barcelona effect when it hosts the 2010 FIFA World Cup.
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Jellybeans and Tabasco: a recipe for loyal customers, memorable brands

Fri, 03 Jul 2009 10:17:00 +0200

Your customers are potentially your best salespeople. If you want to get them talking positively about your brand, consider thoughtful, low-cost, high impact touches that will surprise and delight them.
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Are you building a business or a brand?

Thu, 02 Jul 2009 12:47:00 +0200

If you're in the business of marketing a product or service, you're probably trying to do both. For some, your business is your brand. For others, your organisation produces and markets many brands. Current thinking suggests that what's good for the business is not always good for the brand. And vice versa. The following explores this, to ensure that your business objectives do not dilute your brand objectives and importantly, to ensure that your brand adds value to your business in terms of real profit.
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Welcome to the New World Order - a brand survival guide

Thu, 02 Jul 2009 12:17:00 +0200

The phrase New World Order has seldom been used this frequently, nor with such intent. From politics to economics, changes have swept the globe. Some of the changes have been sudden and unexpected, while others have been steadily morphing for years already. So, what are the key forces coming into play for marketers and brand strategists? What, in other words, does our new order look like, and what are industry professionals likely to have to deal with over the next few years?

Idea Engineers' Janice Spark explores some of the major brand trends currently emerging across the world...
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Yes we can! Confed Cup boosts Brand SA

Thu, 02 Jul 2009 11:07:00 +0200

When the final whistle blew at Ellis Park to signal the conclusion of the 2009 FIFA Confederations Cup, international football authorities were unanimous in declaring the hosting nation the biggest winner. [poll]
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Rise of a mighty heart

Wed, 01 Jul 2009 12:12:00 +0200

Where does consumer ethics leave your company - and does it create any opportunities for a new way to differentiate your brand?
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New Design Director at Interbrand Sampson

Wed, 01 Jul 2009 10:59:00 +0200

Interbrand Sampson Group is delighted to announce the appointment of Anton Krugel as Design Director, based in Johannesburg.
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Boomtown client, NMMU, achieves international recognition

Tue, 30 Jun 2009 13:20:00 +0200

Nelson Mandela Metropolitan University (NMMU), a longstanding client of Boomtown Strategic Brand Agency, has triumphed in an international publications competition for higher education. The University won awards in the Association of Commonwealth Universities' student publications category for its undergraduate guide and innovative Z-card which judges described as “excellent”.
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November 1's new brand consultants have a passion for sport and health

Tue, 30 Jun 2009 11:04:00 +0200

November 1's expansion drive continues to gain momentum as two new appointments are made in Johannesburg. Fresh-faced brand consultants Kerry Tomkinson and Tiaan Raath both have a passion for sport and health, bringing new energy into the already dynamic November 1.
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