The Mobile community of South Africa

Cell C goes to FoxP2, King James, Prima Plus, trigger/isobar

Fri, 10 Feb 2012 13:37:00 +0200

BREAKING NEWS: FoxP2, King James, Prima Plus and trigger/isobar have been appointed as the next team of agencies for South African mobile operator Cell C, it was announced Friday afternoon, 10 February 2012. The appointed agencies will begin work from the beginning of March.
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New tools to extract data, aggregate campaigns, manage SMS

Fri, 10 Feb 2012 06:53:00 +0200

Three companies have announced new tools for mobile marketing. MicroStrategy has a suite of tools that allow marketers to use their Facebook apps to mine and use customer data anyway they like. Mobius, from Eurocom, is a communication platform that aggregates all digital media within a campaign and NXT\ has launched its revamped NXT\SMS.com bulk SMS portal.
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BP gets 'Pumped up for Summer' with Business Positioning Systems and Location Point Advertising

Wed, 08 Feb 2012 10:54:00 +0200

Leading Location Based Media solutions company, Business Positioning Systems (BPS), working in conjunction with Ogilvy Interactive and mobile ad agency, 7Dffrnt Knds of Smke, continued to deliver stellar results for clients; with BP (British Petroleum) being the first petroleum retailer to experience first-hand how Location Based Marketing and Location Point Advertising in particular can boost a campaign.
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Steers use Location Point Advertising to target 'on the go' consumers

Tue, 07 Feb 2012 12:32:00 +0200

Steers is one of South Africa's leading quick service restaurant brands, with a reputation for restaurant quality food, prepared quickly for consumer convenience. As convenience is a major consumer requirement when selecting a fast food option, Steers recently added a location based media element to their recent Oreo ice cream promotion.
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A role for media agencies in solving the modern media blur

Thu, 02 Feb 2012 10:31:00 +0200

London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three. [video]
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Snapplify - transforming publishing content into mobile apps

Tue, 31 Jan 2012 12:10:00 +0200

South African company launches and signs first deal at Frankfurt Book Fair
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[2012 trends] Will someone (Eskom, maybe) please pull the plug?

Tue, 31 Jan 2012 12:06:00 +0200

That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas.
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[2012 trends] Bob, where's my flying car?

Tue, 31 Jan 2012 11:36:00 +0200

Well, much like the '50s 'World of Tomorrow' projections of flying cars, jetpacks and teleportation that we all guffaw, laugh and point at... I'll risk joining their esteemed ranks of ludicrousness by jumping in the mire of guesstimation.
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[Thought Leadership Digibates] 03: Search-based marketing

Mon, 30 Jan 2012 13:23:00 +0200

The third Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com and Click Thinking/iProspect in Cape Town, covered topics regarding search in the online media-marketing sphere.
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Cell C's Camerer to take marketing reins at MultiChoice

Mon, 30 Jan 2012 12:19:00 +0200

Simon Camerer, the man who "appointed" comedian Trevor Noah as Cell C's CEO ("chief experience officer") and who led the makeover of the cellular operator's brand, is set to take the top sales and marketing job at DStv operator MultiChoice on 1 February 2012.
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