the Mobile community of South Africa

Mobility 2009 reveals SA's cellular gap

Fri, 03 Jul 2009 11:00:00 +0200

The South African cellular market reached a milestone of 50-million connections at the end of 2008 - but only 68% of these represented individual users. This is according to World Wide Worx 2009 annual Mobility study, released yesterday 2 July 2009.
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Viral mobile campaign passes with flying colours

Wed, 01 Jul 2009 12:58:00 +0200

The International Marketing Council (IMC) of South Africa has launched its first viral mobile marketing campaign that includes a mobile website, SMS call-to-action, Refer-a-Friend and Bulk messages with Yonder Mobile Media. The campaign had a 72% response and click-through rate. This percentage shows the number of consumers that entered the competition, profiled themselves, answered the questions and referred three friends.
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Mobile deals show growing global interest in SA market

Wed, 01 Jul 2009 12:40:00 +0200

In the latest of a string of international mobile content deals, one of Europe's most successful wireless application service providers, Mobileview, has partnered with South Africa's Strike Media to offer mobile services and network integration in the local market.
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SA company imports Obama's Internet software

Wed, 01 Jul 2009 11:50:00 +0200

South African mobile services provider Grapevine Interactive has entered into an exclusive partnership with iLoop Mobile to import the same mobile Internet site development technology used by Barack Obama's presidential campaign, the company reported yesterday, Tuesday, 30 June 2009.
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Mobile marketing drives creativity

Wed, 01 Jul 2009 07:30:00 +0200

Mobile marketing is forcing companies and their advertising agencies to create different advertising campaigns that are relevant to their various audiences, claimed Angus Robinson, CEO of Brandsh, an agency that specialises in mobile and social media, yesterday, Tuesday 30 June 2009.
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Strict laws to control sale of cellular phones, sim cards

Tue, 30 Jun 2009 17:09:00 +0200

Government is to implement strict laws on the sale of cellular phones and sim cards to help curb serious crime in the country.
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Vodacom Player 23 scores try and converts fans with Bluetooth

Mon, 29 Jun 2009 11:48:00 +0200

This time it was the fans' turn to score at Vodacom Super 14 home games. Brandscape Marketing was briefed by SAIL to focus on “Vodacom's Player 23, You, the Fan” campaign by engaging fans at selected games with FREE rich media content downloaded to mobile phones via promoter-worn Hypertag Bluetooth units.
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Starfish Mobile International launches in Malawi

Fri, 26 Jun 2009 13:08:00 +0200

Starfish Mobile International, an African Wireless Application Service Provider (WASP), has partnered with Telekom Network Malawi (TNM), an African mobile network provider, in launching and strategically driving TNM's Mobile Content business and services in Malawi.
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Michael Jackson: media tributes, speculation, hype

Fri, 26 Jun 2009 11:21:00 +0200

NEWSWATCH: Michael Jackson died yesterday, Thursday, 25 June 2009 at his home in Los Angeles, apparently of a heart attack - but city medical authorities have scheduled an autopsy for today and say the cause of death may only be confirmed in weeks, reports IOL Tonight. The mass media and social media, from newspaper frontpages (both print and digital), TV, radio to Twitter, Facebook and blogs, are full of tribute, speculation, hype and comment concerning the king of pop today, Friday 26 June.
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MTN - controversial promotion to continue

Thu, 25 Jun 2009 15:55:00 +0200

MTN issued a statement yesterday, Thursday, 25 June 2009, in response to the controversy and media reports surrounding the promotion it is running to mark its 15th anniversary.
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