The Mobile community of South Africa

How to use Google Maps for your business

Tue, 09 Feb 2010 11:00:00 +0200

<>Thousands of South African businesses and website owners are already making the most out of Google Maps since the product launched locally last year. If you're not already using the free offerings in Maps to improve your business web presence quickly, cheaply and easily ahead of the 2010 FIFA World Cup, here are a few tips to make you and your business more Maps-savvy. [video]
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2010 mobile advertising boom in SA, Africa?

Tue, 09 Feb 2010 10:32:00 +0200

<>There is a clear indication that the South African mobile advertising sector is headed towards a massive boom as the 2010 FIFA World Cup draws near - thanks to the phenomenal growth of the continent's cellphone market and soccer passion.
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Mobilising big brands properly - how one size does not fit all

Mon, 08 Feb 2010 12:51:00 +0200

Prezence South Africa, with its comprehensive arsenal of mobile technology and user experience expertise, was recently tasked with pushing South Africa's most comprehensive music and entertainment site, EntertainmentAfrica.com, into the mobile space in just three short weeks.
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Four digital milestones for your business in 2010

Mon, 08 Feb 2010 12:49:00 +0200

<>I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. Call it cutting through the clutter, if you will... So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. They're not rocket science - but good strategy never was.
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Direct mail to weather digital inroads, budget cuts

Mon, 08 Feb 2010 11:44:00 +0200

<>The future of the traditional direct mailer looks set to grow in 2010 and beyond, despite the inroads being made by digital direct media platforms such as the Internet and mobile technologies.
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HIV support programme uses SMS to keep men connected

Fri, 05 Feb 2010 10:12:00 +0200

<>This case study illustrates that the use of appropriate mobile technology has a positive impact on maintaining men's participation in a health programme focusing on HIV testing and education.
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Van Rijswijk retires from Aegis Media

Fri, 05 Feb 2010 07:53:00 +0200

<>Aegis Media South Africa, which has three media communications agencies, Carat SA, Full Circle Media and Vizeum, as well as Trigger, a digital and mobile communications company, has announced that Edu van Rijswijk, chair of Aegis Media and MD of Carat has retired, effective end January 2010.
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Mobile marketing: you need bait in the water

Wed, 03 Feb 2010 11:19:00 +0200

<>Like you, I'm tired of hearing all the stats and projections of what Mobile Marketing can deliver. In fact, does any developer or salesperson really tell you what it will cost to reach the full potential of 30+ million consumers? Do they? The "how long is a piece of string" proposals that sales agents are dishing up are not only causing this medium to grow slower but are wasting your time.
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[2010 trends] Climbing on the brandwagon

Fri, 29 Jan 2010 11:57:00 +0200

<>For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference.
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Cannes Lions 2010 entries open, with new awards

Fri, 29 Jan 2010 10:48:00 +0200

<>LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design.
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