the Promotions community of South Africa

Putting the appeal of Brand 2010 into perspective

Thu, 02 Jul 2009 10:21:00 +0200

Of every 100 football fans considering coming to South Africa for next year's 2010 FIFA World Cup, I estimate that 90 will already have decided to come, while a further eight will be wondering whether they can afford it given the global economic meltdown and only two might still be vacillating as a result of crime levels in this country.
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Drug Awareness Week promoted at taxi ranks

Fri, 26 Jun 2009 08:51:00 +0200

In a bid to hit a relevant and captive market, the South African National Council on Alcohol and Drug Dependence has beening handing out thousands of leaflets at taxi ranks during June 2009.
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Sponsorship helps fight breast cancer

Fri, 26 Jun 2009 09:21:00 +0200

Cause Marketing Fundraisers, in association with sponsors M-Net and Pfizer's Global Health Programme, is launching two new mobile breast check units this month that will initially tour Gauteng.
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MTN - controversial promotion to continue

Thu, 25 Jun 2009 15:55:00 +0200

MTN issued a statement yesterday, Thursday, 25 June 2009, in response to the controversy and media reports surrounding the promotion it is running to mark its 15th anniversary.
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Silver Direct Lion for TBWA\Hunt\Lascaris

Tue, 23 Jun 2009 09:32:00 +0200

CANNES: At the first of the 56th annual Cannes Lions International Advertising Festival award ceremonies last night, Monday, 22 June 2009, in Cannes, France, TBWA\Hunt\Lascaris Johannesburg scooped South Africa's only Lion of the evening, a Silver Direct Lion for its Trillion Dollar Campaign for The Zimbabwean. [blog]
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2009 Cannes Lions SA shortlists so far

Mon, 22 Jun 2009 11:30:00 +0200

The 56th Cannes Lions International Advertising Festival kicked off this weekend in Cannes, France, and of the seven Cannes Lions shortlists released so far - Direct, Promo, PR, Press, Media, Outdoor and Radio - South Africa has entrants on all but new category PR.
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130 winners coming to Confederations Cup

Fri, 12 Jun 2009 08:29:00 +0200

A joint South African Tourism and Coca-Cola South Africa promotion last month has resulted in 130 people having won a trip to South Africa to attend the tournament, the organisers announced yesterday, Thursday, 11 June 2009.
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Social media is a people problem

Thu, 11 Jun 2009 09:27:00 +0200

First the good news: using social media for marketing is not a technology issue; it's not a software issue; it's not even that complicated. Anyone, given a bit of sense and a free weekend to cruise some how-to sites, can learn how to use most of the popular social media platforms like YouTwitFace. Now the bad news: it is a people problem. You could even say it's an HR problem.
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kulula shows its “soccer noses”

Wed, 10 Jun 2009 08:27:00 +0200

kulula is getting into the football spirit by repainting the nose cones of its entire fleet to resemble footballs, prior to the imminent start of the 2009 Confederations Cup, the lowcost airline announced yesterday, Tuesday, 9 June 2009.
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Two win holidays with Chappies

Tue, 09 Jun 2009 14:21:00 +0200

Dream holidays worth R50 000 each were won by two South African families in a Chappies competition that ran in February and March, the company announced yesterday, Monday, 8 June 2009.
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