The Promotions community of South Africa

Mentoring the next generation - a challenge to the SA creative industry

Fri, 10 Feb 2012 12:26:00 +0200

There is no doubt that South Africa's advertising industry is already present on the world stage. The Rainbow Nation is home to the world's most-awarded campaign (TBWA's Trillion Dollar Zimbabwean Campaign), a D&AD Black Pencil and many Cannes accolades.
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How Woolworths lost its mojo

Thu, 02 Feb 2012 12:37:00 +0200

There was a time, those of us of a certain age will remember, when Woolworths was held up in marketing classes as a brand that had been built entirely on word of mouth.
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Pendoring relocates to Cape Town as part of Creative Week

Mon, 30 Jan 2012 11:59:00 +0200

The Pendoring Awards - which celebrate and encourage the use of Afrikaans advertising, as well as Truly South African communication for Afrikaans advertising - will this year be part of Creative Week Cape Town, on Friday evening, 21 September 2012. For the first time, too, the Loeries judging week and judges' seminars will also be held in the Mother City during Creative Week.
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The brand activation agency that moves people to brands

Fri, 27 Jan 2012 09:41:00 +0200

Offlimit Communications pulled off a stellar feat by once again making the Whiskey Live Festival 2011 a place to be. With interactive demonstrations and informative speakers, Offlimit Communications represented the Coca-Cola brands, Schweppes and Valpre.
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[2012 trends] Convergence, content key themes for media, advertising

Wed, 25 Jan 2012 14:48:00 +0200

Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.
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[2012 trends] GFC's impact on media-marketing arena

Wed, 18 Jan 2012 15:59:00 +0200

There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena.
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[2012 trends] The cheese has moved for brands and youth

Wed, 18 Jan 2012 13:31:00 +0200

How do you entice or sell to a target market that is hesitant, if not sceptical, about commercial brands, although predisposed to being very loyal and capable of independently fulfilling its own needs?
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Charging fees for SMS competitions

Fri, 13 Jan 2012 13:46:00 +0200

Under the draft Regulations for the Consumer Protection Act (CPA), published in late 2010, it was made clear that the consumer should not be required to pay more for conveying an entry via SMS than the charge that would normally be applied to that consumer by his/her cellphone network operator.
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[2012 trends] The Write Stuff for 2012

Fri, 13 Jan 2012 12:59:00 +0200

In talking to a fellow writer recently, we got onto the topic of client trends that came out of 2011. One of the most noticeable for us was that clients are on the lookout for something different from their agency/writer/creative.
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[2012 trends] Ad industry to continue defining, redefining itself

Thu, 12 Jan 2012 13:57:00 +0200

2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012: [multimedia]
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