the Promotions community of South Africa

Marketing milestone for radio station

Wed, 14 May 2008 08:40:00 +0200

Ligwalagwala FM and BMW “SJW Motors” are running a competition on the radio station's afternoon drive show, where 14 listeners will be taken out for dinner with their favourite DJs. The competition is part of a strategy to increase usage of the Ligwalagwala FM website. It is also the first time in 26 years that BMW will be advertising on the station. Read full story... | Send to a friend

SA Clios shortlist announced

Tue, 29 Apr 2008 09:37:00 +0200

Once again, South Africa has made the shortlist for the 2008 Clio Awards in the Billboard, Innovative Media, Print, Print: Direct Mail, Radio and Television/Cinema/Digital categories. Awards will be presented at the 2008 Clio Festival, 14 - 17 May 2008, at the Gansevoort South Hotel in South Beach, Miami, Florida. Read full story... | Send to a friend

94.7 hot jocks announced

Fri, 25 Apr 2008 11:22:00 +0200

Phillip Burt, Jerusha Sukhdeo and Sechaba Moletsane have joined 94.7 Highveld Stereo today, Friday, April 2008, as the winners of this year's Hot Jocks talent search competition, aimed at unearthing hot, young, undiscovered local talent. Read full story... | Send to a friend

Fashion Festival in Cape Town

Thu, 24 Apr 2008 16:32:00 +0200

How does a trade union and manufacturers respond to the massive import penetration of local markets? They turn to fashion promotion to showcase the country's great designs and to make the case for the industry. Read full story... | Send to a friend

Chose a band for 50 Cent tour concert

Wed, 23 Apr 2008 08:56:00 +0200

Virgin Mobile is inviting the public to choose who should be the opening act for 50 Cent Tour in South Africa in early-May. Send an SMS to 34977 followed by BAND and the name of your favourite local, hip-hop band. Read full story... | Send to a friend

Looking for lemons

Thu, 03 Apr 2008 14:20:00 +0200

Savanna says its first online campaign is a massive success. Read full story... | Send to a friend

Seven SA Cannes Lions judges

Mon, 10 Mar 2008 10:02:00 +0200

This year, there will be seven South African jury members judging at the 55th Cannes Lions interational advertising festival. The announcement was made on Friday, 7 March 2008, by Independent Newspapers, the representatives for the awards in South Africa. Read full story... | Send to a friend

Real Juice inserts unique magnetic whiteboard into Longevity magazine

Tue, 04 Mar 2008 18:05:00 +0200

The Real Juice Company wanted a fun and functional give-away that would reinforce the ‘healthy lifestyle' image associated with the brand. Mango Moon in conjunction with Pop2Position designed and developed a magnetic whiteboard that was used as an added value insert in Longevity magazine. Read full story... | Send to a friend

Re-evaluating the Net Promoter Score

Mon, 03 Mar 2008 08:55:00 +0200

Fred Reichheld, an American loyalty guru, has argued that the days of customer service satisfaction surveys are over (Reichheld, 2003). Instead we should only be measuring customer loyalty. According to Reichheld, all that is necessary is a single question, which he labels ‘The Ultimate Question'. Read full story... | Send to a friend

Spreading the ‘lurv' in big and bold

Wed, 13 Feb 2008 08:22:00 +0200

Chocolate brand Cadbury P.S. has been spreading the love through an interactive competition that invited South Africans to 'holla yo lurv'. In keeping with the on-pack P.S. messaging, the competition urged consumers to write their own Valentine's message to their loved one – and stand the chance of having that message put up on billboards for all the country to see. Read full story... | Send to a friend