the Marketing Consultancy community of South Africa

SA's Top Brands Survey joins The Annual

Thu, 02 Jul 2009 12:37:00 +0200

Jeremy Maggs' year-end hardcover and online advertising and marketing review is bigger and better.
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Putting the appeal of Brand 2010 into perspective

Thu, 02 Jul 2009 10:21:00 +0200

Of every 100 football fans considering coming to South Africa for next year's 2010 FIFA World Cup, I estimate that 90 will already have decided to come, while a further eight will be wondering whether they can afford it given the global economic meltdown and only two might still be vacillating as a result of crime levels in this country.
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Mobile marketing drives creativity

Wed, 01 Jul 2009 07:30:00 +0200

Mobile marketing is forcing companies and their advertising agencies to create different advertising campaigns that are relevant to their various audiences, claimed Angus Robinson, CEO of Brandsh, an agency that specialises in mobile and social media, yesterday, Tuesday 30 June 2009.
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SA companies unfamiliar with bid process

Fri, 26 Jun 2009 13:05:00 +0200

There is a science of best practice that helps tenders and proposals win new business. Yet most South African companies - especially in our trying times - apply average to worst practice, because they're completely unfamiliar with the process that makes a bid succeed. Whether you're working on a small or a big bid, best practice shows that it works to follow a process.
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Actuate achieves 40% sign-up for internal marketing campaign

Fri, 26 Jun 2009 12:36:00 +0200

An in-depth understanding of the target market and a keen sense of the issues relevant to staff members have seen Actuate's internal marketing campaign promoting a medical aid scheme for a major retailer deliver results which are not to be sneezed at.
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Sponsorship helps fight breast cancer

Fri, 26 Jun 2009 09:21:00 +0200

Cause Marketing Fundraisers, in association with sponsors M-Net and Pfizer's Global Health Programme, is launching two new mobile breast check units this month that will initially tour Gauteng.
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MTN - controversial promotion to continue

Thu, 25 Jun 2009 15:55:00 +0200

MTN issued a statement yesterday, Thursday, 25 June 2009, in response to the controversy and media reports surrounding the promotion it is running to mark its 15th anniversary.
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Flytxt enters the South African market

Wed, 24 Jun 2009 13:22:00 +0200

Mobile marketing platform provider Flytxt has announced that not only will it be entering the South African market, but that it is also in discussion with local mobile operators, the company stated yesterday, Monday, 22 June 2009.
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Marketing and Branding in Recessionary Times Conference

Tue, 23 Jun 2009 16:12:00 +0200

IIR's Marketing and Branding in Recessionary Times Conference, taking place on the 14, 15 and 16 September at the Rosebank Hotel in Johannesburg, offers marketing and branding professionals answers to these key questions on everyone's lips:
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Understanding the latest legal and regulatory developments affecting marketing and advertising

Fri, 19 Jun 2009 14:50:00 +0200

As a marketer, brand manager or advertising agency you need to understand all the legal requirements and best practices affecting the environment in which you operate. If you do not comply with these requirements, you will not only damage your brand and company reputation, but will also harm the relationship with your customers.
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