The Marketing Consultancy community of South Africa

South Africa part of global Social@Ogilvy rollout

Tue, 14 Feb 2012 09:32:00 +0200

Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations.
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'Marketing's common sense - anyone can do it.' Well, maybe not.

Fri, 10 Feb 2012 12:42:00 +0200

When you see the finished object - the advertising campaign, the packaging, the new flavour, the shiny social media campaign, it's tempting to think that these things are relatively simple and straightforward to plan and execute.
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MSC extends with international partners

Thu, 09 Feb 2012 08:02:00 +0200

Commenting on Marketing Services and Communication's (MSC) recent partnerships in Australia, Portugal and Germany, MD Martin Snoek says, "We are delighted that the first steps to globalise our company have been concluded and we are in the process of furthering our reach to also form partnerships in other regions."
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Global consumer confidence increases 1 point in Q4 2011

Wed, 08 Feb 2012 12:14:00 +0200

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
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Evaluation programme for Chartered Marketer SA (CMSA) in March

Wed, 08 Feb 2012 10:45:00 +0200

Senior marketers can register for the first evaluation programme for the Chartered Marketer SA (CMSA) designation, administered by the Marketing Association of South Africa (MASA) from 29-31 March 2012.
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Why shopper marketing needs to be truthful, beautiful - and smart

Tue, 07 Feb 2012 11:30:00 +0200

Truth, beauty and joy are not concepts you'd normally associate with shopper marketing. But for Brian Ferns, Creative Group Head at Y&R, these three are central to work that resonates with shoppers and persuades them to choose a particular product - the product that your client is promoting. The store is the ultimate destination, and the more your marketing and communication delivers on these basic human needs, the better your sales.
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Public masterclass on digital design

Tue, 07 Feb 2012 10:33:00 +0200

The Cape Town office of Ogilvy will offer a public masterclass on UX (user experience) for web through its digital marketing education arm - the Ogilvy Digital Marketing Academy (ODMA) run by Rian van der Merwe, a globally recognised figure in the field of UX.
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Talking about the Consumer Conversation Model

Fri, 03 Feb 2012 13:10:00 +0200

There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called 'Information Revolution' is also bringing about drastic change. The Information Revolution is based on the premise that the current age will be defined by the ability of individuals to transfer information freely and to have instant access to information that would have been challenging to find previously. The concept carries the ramifications of a shift from the traditional industry that the industrial revolution initiated, to an economy based on the transference of information.
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Afrikaans advertising slipping towards mediocrity?

Fri, 03 Feb 2012 12:57:00 +0200

Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants.
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Smart marketing in tough times: Preference-based social and multichannel marketing strategies

Thu, 02 Feb 2012 12:33:00 +0200

Money is tight, but people will spend if they see value. To succeed, marketers must learn the new expectations of consumers for personalised and relevant social and multichannel marketing. Attend this one-day workshop in CAPE TOWN on Friday, 2 March 2012 and learn from international expert and award-winning author, Ernan Roman, the pioneer who literally wrote the book on preference-driven multichannel marketing.
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