the Marketing Consultancy community of South Africa

Sport Industry Awards come to SA

Wed, 25 Nov 2009 12:58:00 +0200

Launched yesterday, Tuesday, 24 November 2009, the Virgin Active Sport Industry Awards next year will recognise and reward the best the South African sport business has to offer in categories covering marketing, PR, sponsorship, media, advertising and design.
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Do you want to maintain and increase your brand equity?

Wed, 25 Nov 2009 12:42:00 +0200

How you market your brand has an influence on the way it is perceived in the market and one definite approach of ensuring your brand maintains shelf space in today's harsh economic climate is by means of the correct distribution channels. The value of market-precise product distribution cannot be underestimated.
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Marketers must look deep into new consumer's soul

Wed, 25 Nov 2009 12:17:00 +0200

Quite some time ago, in his book The Future of Advertising, Joe Cappo, the publisher of Advertising Age in the US, wrote about a world of increasingly cynical consumers ignoring more and more the increasing clutter of conventional advertising and simply not accepting or reacting to the same old tired claptrap, gimmicks and shallow come-ons. He was spot on because, that's happening right now.
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Z-CARD breaks through the travel clutter

Tue, 24 Nov 2009 12:34:00 +0200

Z-CARD®'s latest offering in its ever-expanding product range, the handy-slim Z-CARD®, is delivering essential information to visitors of two of South Africa's game reserves, Mabilingwe near Bela-Bela and the king of the African reserves, the Kruger National Park.
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SA's Livemobile wins MMA Award

Tue, 24 Nov 2009 12:21:00 +0200

Livemobile, a South African global mobile soccer portal, won the display category for Europe, Middle East & Africa (EMEA) region in Los Angeles last week at the Mobile Marketing Association (MMA) global awards.
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Use mobile marketing this festive season

Tue, 24 Nov 2009 11:28:00 +0200

Clickatell has published its 2009 Festive Mobile Marketing Handbook online, to help large and small businesses conceptualise, implement and monitor effective mobile sales, mobile marketing, and customer relationship management campaigns this festive shopping season, using the power of SMS.
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MSCSPORTS continues to Make Sport Count

Mon, 23 Nov 2009 16:18:00 +0200

Sports marketing company, MSCSPORTS continues to Make Sport Count for two new clients, namely Samsung Mobile and Etana Insurance.
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Mobile Marketing Association launches certification program

Fri, 20 Nov 2009 12:25:00 +0200

The Mobile Marketing Forum, held earlier this week in the US, saw the Mobile Marketing Association (MMA) launch its mobile marketer certification program, update its definition of mobile marketing and launch the industry's first global survey research panel.
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Winners of 2009 MMA Global Mobile Marketing Awards

Fri, 20 Nov 2009 12:05:00 +0200

Winners of Mobile Marketing Association (MMA) 5th Annual Global Mobile Marketing Awards were announced earlier this week in Los Angeles, US. The selection committee, comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications, selected winners in the 12 categories.
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3M branding conference for marketers

Thu, 19 Nov 2009 12:41:00 +0200

The 2009 3M Brand Conference is aimed at helping marketers sort through the web of potential legal and financial issues that surround any large, sponsored events. The conference takes place on Tuesday 24 November 2009 in Joburg. Attendance is free.
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